WEEK 5 WEEKLY ACTIVITY

SUSANNE LORRAINE HARFORD

JOURNAL ENTRY NUMBER 8

WEEK FIVE ACTIVITY

• Complete the following activity in your online journal.

Referring to these short stories:

• “Fan-to-fan tour promos just the ticket”
• “Providing PR Success in digital media”

What are 3-5 key points you take away from these articles (3-5 overall, not for each) and what are their implications?

…………………………………………………………………………………………………………

As instructed I read the two articles:

“Fan-to-fan tour promos just the ticket” (Sinclair, 27 April, 2009).

“Providing PR Success in digital media” (Ampofo, April-May, 2009).

These articles provided me five interrelated key points. These points each and all circle back on each other. Each carries important implications for each other – and for the matter in general. The five key points are:

1. the vital importance of “*trust, reputation and influence”
2. information-gathering is established on the Internet/Web
3. it is possible to use said gathered information
4. much thought is needed on how, on the Internet/Web, to:

effectively gather and present information

5. and more, associated thought is required:

once certain information is gathered and presented in specific form, how then to develop uses of that information

* I must acknowledge that this actual quote/description is derived from the Ampofo, (April-May, 2009) article. However, importantfacets of this key idea, and demonstrations of this key idea are also in the Sinclair (2009) article.

VIP: My four points above discuss Internet/Web information-gathering and use. Regarding implications of my points, I have considered that matter through the lens of effective PR.

The implications are: for information-gathering on the Internet/Web and associated application to be useful and effective requires a great deal of thought. Followed by attempts to:

– information-gather

– provide information

– use information

So, to apply this information gathered and presented. To

use this information

continuous reflection on the information

– value

– form

– use effectiveness

of the performance of information gathered

relative to those attempts

and

adjustments from those attempts

and

continuous further attempts, reflection, and so on, continuously….

NOTES.

The Sinclair (27 April, 2009) article

mentions one way Myspace was used in 2009. A review of what Myspace can do, or be used for, today, showed MySpace Music IMC possibilities. For example:

– members can now construct their own unique radio station

– a recent use was a unique birthday Myspace song playlist (myspace.com, 2015).

This article indicated (to me) use of information generated by the Internet/Web was well-established by 2009 – (in this case, about specific types/groups of music fans). Plus the article positions that 2009 use as satisfactory to:

• the parent organization (Myspace)
• the musicians or their agents
• particular musicans &/or music group/s

The Ampofo article (April-May, 2009), is very well-written, but also 6+ years old, and deals with the “what” and the “why” in the fast-moving online world. So I checked out the (unknown to me) writer and his website (lawrenceampofo.co.uk, 2015). There I found a 2013 article about a useful 2013 book that deals with more recent extensions of Ampofo’s and other academics’ deas about Internet/Web information-gathering and subsequent use.

Reference

Ampofo, L. (April-May, 2009). Proving PR success in digital media.

Communication World. In my opinion. p. 48.

Lawrence Ampofo. (2015). Website. lawrenceampofo.co.uk

and

http://lawrenceampofo.co.uk/new-book-chapter-published/

Myspace. (2015). Website. MySpace Music. Myspace. com

Sinclair, L. (27 April, 2009) Fan-to-fan tour promos just the ticket. The

Australian. www.theaustralian.news.com.au/story/0,25197,25389041-7582,00.html