| Assignment 7 Task:
Complete the following task in your online Journal Referring to the reading: “How Can My Small Charity Get Corporate Sponsorships?” complete the following: 1. List the sponsorship benefits your event can offer. ……………………………………………………………………………………………. |
| Week 7 Assignment Task
SUSANNE LORRAINE HARFORD Journal Entry Number 11 Referring to the reading: “How Can My Small Charity Get Corporate Sponsorships?” complete the following: SPONSORSHIP BENEFITS OFFERED · POSITIVE EXPOSURE – ON ALL LEVELS – GLOBAL, NATION, STATE, LOCAL, INDIVIDUAL AND TO ALL TYPES OF PUBLICS · INTRODUCTION TO NEW PUBLICS, NEW MARKET FACETS · PUBLIC ASSOCIATION WITH POSITIVE, HIGH-PROFILE PERSONALITIES AND ENTITIIES · ENHANCES AND ENLARGES SPONSORS OWN CORPORATE ADVERTISING/MARKETING · MEETING LIKE-MINDED BUSINESSES · CHARITY HAS A UNIQUE APPROACH – SO SPONSOR IS PERCEIVED AS: UP-TO-DATE, CREATIVE, INNOVATIVE · FEEL-GOOD BENEFITS – MAKE SPONSOR ORG AND STAFF FEEL GOOD BY ASSOCIATION · WELL-BEING OF MANKIND BENEFITS DERIVED FROM THE CHARITY ASSOCIATION – CREATE GOOD IMPRESSION TO WORLD, COUNTRY, COMMUNITY, LOCAL, INDIVIDUALS · PUBLIC HARMONY CREATED BY THE CHARITY’S WORKS BENEFITS THEIR CORPORATE SPONSOR TO: · HIGHLIGHT AND ENHANCE THE SPONSOR’S OWN ACTUAL WORK/OPERATIONS/ ENVIRONMENT – · ASSISTS TO CHANGE THE WORK ENVIRONMENT TO A SAFER, MORE PREDICTABLE AND MORE EFFICIENTLY-WORKING FIELD OF OPERATIONS ENVIRONMENT – · THE CHARITABLE PROCESS CAN ALSO POSITIVELY ADJUST AND SOMETIMES MITIGATE THE CORPORATE SPONSOR’S EXPOSURE TO SOME OF THEIR OWN RISK FACTORS – · CAN PROVIDE STRONG DAMAGE CONTROL & REPAIR – OF IMAGE AND ASSOCIATED OPERATIONS – IN WORK AND MARKET ENVIRONMENTS 2. Nominate YOUR top 5 maximum value to “top tier” sponsor. TOP 5 MAXIMUM VALUE BENEFITS TODAY
BUILDS PUBLIC HARMONY: which provides maximum value to my top tier corporate sponsor by: 1. HIGHLIGHTS AND ENHANCES POSITIVELY: of the sponsor’s own created environment of work/operations at global, national and statewide, local and individual levels 2. Assists to build and provide support towards (global, national, state, local and individual: SAFE , PREDICTABLE AND EFFICIENT-WORK (fields of operations) 3. The corporate charitable process can also positively adjust and sometimes mitigate: A. The sponsor’s own CORPORATE EXPOSURE
B. FOR EXAMPLE, TO SOME OF THEIR OWN RISK FACTORS, and may C. If structured properly, provide various levels of STRONG, EFFECTIVE DAMAGE CONTROL & REPAIR D. To the sponsor’s corporate image and its associated operations (in global, national, state, local and individual) work and market environments 4. Introduction to new publics, new market facets – global, national, statewide, local and individual 5. Enhance and enlarge my sponsor’s own corporate global, national, state, local or individual ADVERTISING/MARKETING Note: Assume this is: “List 5 industries/products/services that may be interested in sponsoring your event”. MY CHARITY MAY INTEREST THE FOLLOWING INDUSTRIES/PRODUCTS/SERVICES TODAY 1. All types of government organisations of all current governments 2. Any industry, product, service, corporations or institution that currently seeks positive change in their corporate culture 3. Current organisations that structure and create junior start-ups 4. Organisations that structure, create and/or run crowd-funding entities 5. The Senates and unions of student-union bodies, and all other types of union-bodies SPONSORS TODAY COULD: BE TRANSPARENT WORK WITH GOOD INTENTIONS WORK ETHICALLY WORK OPTIMISTICALLY WORK FOR THE GOOD OF ALL NO NEGATIVISM OR BAD ACTIONS ASPIRE TO EXCELLENCE IN PARTNERING IN-KIND FUND – PARTNERSHIPS-JOINT VENTURES INVESTIGATE NEW JOINT-OPPORTUNITIES FUND FUND ON TIME FULLY LIAISE WITH CHARITY WORK IN HARMONY WITH HAVE GOOD INTENTIONS TO WORK ETHICALLY CROWD FUND PROMOTE WITH MY CHARITY STAFF TODAY COULD: WORK WITH GOOD INTENTIONS WORK ETHICALLY NO HIDDEN AGENDAS WORK OPTOMISTICALLY NO NEGATIVISM OR BAD ACTIONS WORK FOR THE GOOD OF ALL ASPIRE TO EXCELLENCE IN THEIR VOLUNTEERING IN-KIND DONATIONS-PARTNERSHIPS-JOINT VENTURES RECRUIT MEMBERS PROMOTE JOIN CROWD FUNDINGS BLOG SM DONATE POSITIVE OUTCOMES TODAY – ü IMPROVED CORPORATE CULTURE |
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- EXPERIENTIAL PARTICIPATION IN CHARITY ACTIVITIES
- KNOWLEDGE-BUILDING ACTIVITIES
- WORKING ACTIVITIES
- FEEL-GOOD ACTIVITIES
- EXPOSE TO LIKE-MINDED CONNECTIONS
- GROWTH – EXPANSION OF BUSINESS ALONG NEW LINES AND WITH NEW PUBLICS OF ALL TYPES
- OPERATING IN HARMONIOUS COMMUNITIES
- RE-CREATION OF REAL, VALID POSITIVE ENTITY
- WITH RE-BUILD CAN ASSIST TO REPAIR DAMAGED REPUTATION
REFERENCE
Barns, M. (07-03-2014). 6 graphs and tables taken from: Global Trends: Uncommon
Sense that will affect us all. Online
newsletter. Nielson. http://www.nielsen.com/id/en/insights/news/2014/uncommon-sense-global-trends-that-will-affect-us-all.html
IEG. (2015). Webpage. Sponsorship. http://www.sponsorship.com/About-
IEG/Sponsorship-Blogs/Carrie-Urban-Kapraun/February-2010/The-Role-of-Sponsorship-in-Business-to-Business-Ma.aspx
INC: Corporate Sponsorship. (2015) Webpage. definition of Corporate Sponsorship.
http://www.inc.com/encyclopedia/corporate-sponsorship.html
WPP – Parent company of IEG. (2015). Website. http://wpp.com/wpp/
and
http://wpp.com/sustainabilityreports/2014/
APPENDIX:
- Corporate sponsorship is a form of advertising
in which companies pay to be associated with
certain events. When the sponsorship of a
nonprofit or charitable event is involved, the
sponsorship activity is often referred to as event
marketing or cause marketing. Corporate
sponsorship has been growing rapidly in recent
years, faster, in fact, than the growth in overall
corporate advertising in the late 1990s. According
to Trevor Hartland, writing in the International
Journal of Sports Marketing & Sponsorship,
“global sponsorship reached an all-time high
of $26.2 billion in 2003 (INC, 2015).
- Quotes (Barns)
6 charts (Barns/Neilsen) – Important bullet points
- “How to find the next disruptive innovation while reacting to the disruptive innovations of others.
- To use the language of the conference, how can one “ride the disruption wave”?
- Obviously, this is an enormously important topic for us.
- For instance, what we at Nielsen call media fragmentation is in fact an ongoing process of disruptive innovation.
- And it presents us with both challenges and opportunities
- —namely, the struggle to avoid being disrupted and the chance to be creatively disruptive.
- The secret, of course, is to do both at once by being good at disrupting ourselves.
- Throughout our existence as a company, we’ve done this well.
- Nielsen is a 91-year-old company, but our history is really that of a sequence of different companies,
- each evolving and emerging from the previous one.By renewing and remaking ourselves,
- we’ve not just survived, we’ve thrived. And we are in the process of doing it again,
- as we evolve into a more digital company” (Barns, 11.13. 2014).
susanneah 