Image 1. OECD website, 2015. Screenshot. S. Harford, 2015 

 

Image 1,a current OECD website (2015), is “presumed” credible because in using this source I have found it “trustworthy…truthful”. This site may also possibly be “fair and unbiased”, and thus “credible” (Fogg, 2003).

 

Image 2, the current Wakefield website (2015) is categorised “reputed”, and credible  for two reasons. First, this site was recommended by a close friend. Secondly,  this useful site has “expertly” performed exactly as the friend described (Fogg, 2003).

 

 

Image 3, one current V & A Museum website (2015) of many categorised credible, on the “surface”. For many reasons: first, and key reason: the site oftens changes, is always superbly designed, extremely decorative and interesting. Second, the site  “attempts to persuade”, although softly. Third, the site has “convinced” me, previously, that visiting this site will entertain, amuse and inform. Fourth, the site is “competent… professional”. Fifth, this site often has the power to relax, or to “influence” me, so is on my list of most-visited  (Fogg, 2003).

 

Image 4, one current Starbucks website (2015) categorised “earned”.  My, and others’ experiences in using this website positively changed my perceptions. About Starbucks the institution, how I felt about using Starbucks and whether I support Starbucks’ methods of operation. As Fogg (2003) says, this is a successful site which changed my thoughts about Starbucks, and about the Web. It has:

 

• contradicted my hunches about credibility
• generated discussions and arguments about credibility
• lead me to form new hypotheses about credibility

  

• motivated me to more fully investigate credibility
• changed the way I analyse Web sites
• changed the way I would design Web sites

Reference

Davies, H. (2011). V & A logo. Hannah Davies: Why Not Associates. .Retrieved from https://hannahdavies27.wordpress.com/2011/04/04/why-not-assosiates/

Fogg, B. (2003). Credibility and the World Wide Web. Persuasive Technology: Using computers to change what we think and do. Amsterdam: Kaufmann Publishers.

Marino, C. (2015) Image. Starbucks mermaid logo.             Deviant Art.com. Retrieved from http://cory-marino.deviantart.com/art/Starbucks-Logo-Mermaid-Redes-155591707

OECD. (May, 2015). Website. Retrieved from http://www.oecd.org/

Starbucks. (May, 2015). Website. Retrieved from http://www.starbucks.com/

V & A. (May, 2015).Website: Exhibitions. [On-line Newsletter] Retrieved from http://www.vam.ac.uk/whatson/type/exhibitions/

WAKEFIELD. (May, 2015). Website. [On-line News Service] Uncubed.com. Retrieved from http://uncubed.com/wakefield/