new media

Week 6 Assignment Task
Complete the following task in your online journal.

EVENT PR AND NEW TECHNOLOGY
Consider your potential online and new media tools that could be used for your event communication plan.
· What stakeholder groups are you targeting with each tool?· What level and type of interactivity can you implement?· How did they add to the value to the stakeholder groups?· What links and/or partnerships/sponsorships can be included?

· How could you differentiate for various target markets?

How did they add to the value to the stakeholder groups?
What links and/or partnerships/sponsorships can be included?

……………………………………………………………………………..

SUSANNE LORRAINE HARFORD

Journal Entry no. 9.

Week 6 Assignment Task

“PR arguably the most critical component of event communications… understanding via knowledge”

(ECU PRN2124 off- campus, S2, 2015 BB Week 5 lecture and activities notes).

More data will be generated in the next five years than in the entire

history of human endeavour. At the same time, the challenges faced

by society in the 21st Century are growing ever more complex, and

demand research that is bigger in scale, and more collaborative and

multi-disciplinary than ever before.

http://lawrenceampofo.co.uk/new-book-chapter-published/

“Innovations in Research Methods”, edited by Rob Proctor and Peter Halfpenny.

BUILD ON YOUR KNOWLEDGE

What – what stakeholder groups are you targeting with each tool
What – what level and type of interactivity can you implement?
How – how did they add to the value to the stakeholder
What – what links and/or partnerships/sponsorships can be included?
How – how could you differentiate for various target markets?
*new media

SOME 2014 EXAMPLES

What stakeholder groups are you targeting with each tool?

Last Year/This year Event –

2014: A difficult year economically for the State and for Perth –

However, in 2014:

The first Perth, WA Seniors Expo was a success
- American Seniors Expo provided template free
- event brought more 70,000+ visitors into the city
- ran over 3 days
- visitors from many different ethnic backgrounds
- like experiential and feel-good activities
- Murray Street Mall excellent venue, is again available

……………………………………………………………………………………………………………….

During and post-Seniors Expo 2014.

Stakeholders – Traders – Online tools

Well-established twice-weekly email exchange – with all important stakeholders. To keep them, and us, fully informed – worked well

100 traders registered online via email initial expressions of interest (for free places). 50 traders were chosen.

………………………………………………………………………………………………………………

SOME 2015 EXAMPLES

Pre- period and during-Seniors Expo 2015. Stakeholders – Traders

48 traders request online via email to return in 2015
700 further expressions of 2015 interest online via email
500 of these accepted for 2015 confirmed via email

LINKS/PARTNERSHIPS/SPONSORSHIPS

FEE: Each received individual email advice of $75 dollar fee

in 2015

this contribution is towards

all necessary insurance (acknowleged in releases)
all ambulance services (acknowleged in releases)
ensures their free, hard copy mentions & links
- on *PCC website – free advertising
- in online press releases
- diaily by the Seniors Expos on-site blogger
  - YouTube releases
  - online daily West Australian photo-journalism and on-site blog

Well-established twice-weekly email exchange – with all important stakeholders to keep them, and us, fully informed and working

* PCC – Perth City Council

…………………………………………………………………………………………………………….

During, post-2014/pre –

and NOW, pre- and during Seniors Expo 2015:

Stakeholders – Partners

As the 2014 Seniors Expo event was such a substantial success for the city, the 4 major in-kind Seniors Expo partners have agreed to participate again, and contribute further, in 2015.

Well-established twice-weekly email exchange in place – with all these important stakeholders – worked well.

2015

LINKS/PARTNERSHIPS/SPONSORSHIPS

All these generous stakeholders provide in-kind contributions.

They are acknowleged each day

– in the Seniors Expo on-site blog, in hard-copy and online news.

Office of the Premier

WILL Fully fund
Design, distribute online on Premier’s website, and hard copy, for 6-months prior to and during event:
- awareness-raising online advertising support
  - global
  - national
  - statewide
  - local

Murray Street Mall
- Management
  - Shared cost
    - Arrange and manage
    - All necessary insurances
      - Online emergency cover service
    - Permits
      - Online notices
    - All-hours on-site, staffed ambulance service
      - Online call service
    - Rubbish management and removal
      - Online call service
    - WILL Fully fund
      - Specific designated contact individuals
      - use of area
      - power, water, security
      - office
      - Collect in electronic format visitor numbers
      - Provide online data and feedback information

Perth of City
- Mayor’s Office
  - Mayor agreed to be Seniors Expo Patron
    - Mayor to open the Seniors Expo and Parade

Shared cost
- in-city parking at flat rate – $2 per half-day – for online record on-the-day temporary tattoo – bar code *new media
- ½ -fund, design and arrange distribution points for colourful information booklets with maps – online/hard copy

WILL Fully fund
- design, arrange and fund banners and posters throughout the city, beginning 6 months in advance
- on all major roads, including from the airport.
- on major bus and train stations
- all avenues into the city
- daily peak-hour radio mentions
- provide online data and feedback information
- post-event remove posters and other information as needed

City of Perth (PCC) website
WILL Fully fund
- a designated area on their website
- design and manage this website area
- collect & deliver data online

Department of Transport

Head Offiice

Part-fund

½- fund colourful information booklets with maps in hard copy and online on website/s.

Fully-fund for Seniors Expo
- colourful, informational posters hard copy, on website
- designate specific contact individuals phone /msg-text
- provide crowd control if necessary
  - Online emergency line/text msg
  - arrange traffic diverts, personnel if necessary
  - broadcast divert information online website

free bike-on-train/bus to & from Seniors Expo for online record on-dail tattoo-bar code*new media

distribute/&post-event remove booklets, posters hard copy and online at all:
- Major city Train stations
- Major city Bus and ferry stations

Distribute the posters at
- City parking stations

distribute the posters on all
- city Trains
- city Buses and ferries

…………………………………………………………………………………………………

EXAMPLES:

What – what level and type of interactivity can you implement?

KNOWLEDGE

On-site – give to the major target audience – the seniors.

(WIFM – POSITIVE PR FACTOR) – to a highly independent and capable group.

-Teach the seniors fashionistas and others how to: DO ONLINE

SHOW SENIORS HOW TO be creative ONLINE:

use Instagram creatively, as here in:

http://www.countryroad.com.au/instagram

(see pictures 1 & 2)

At Seniors Expo entry gates, ask each visitor for $2.

Say the money is for *new media

Seniors Expo postcards – with their Instagram photo on them –
a chance to win a holiday in the Canary Islands for 3 people for 8 days.
A free Gelati of their choice of flavour
All given out at the “Authentic Italian Gelati” Lounge-parlour –

Stamp each with temporary wrist-tattoos with bar code.

Give each person a map of the expo

Point out where the “Authentic Italian Gelati” Lounge-parlour is

SOME EXAMPLES

combine Instagram pics and video – with their Facebook, such as at:

Grafitti Blue: 5 videos in 5 days – https://www.facebook.com/events/463085240540237/

(see picture 3)

Show the seniors how to link an image or video to an ‘event’

Show how they can link their Instagram image to Seniors Expo event – The target is any senior, anywhere – because Australia is socially multi-cultural. So there are diverse nationalities and many at-home language/s.

Show senior

dog (or cat, horse-lovers) world-wide
how to barkbox-join up online, as with: *new media

http://edge.uncubed.com/course/barkbox-social/?utm_source=wakefield%20daily&utm_medium=email&utm_campaign=fashion%20%20social

(see picture 4)

Show senior

how to meetup-join up online *new media –

meet others – anywhere in the world & do specific things in any language http://www.meetup.com/find/?a=mw1_fnd&gj=ej32e

(see picture 5)

an important group in Australian society

– still may write that killer novel

how to use dropbox – on their devices *new media

– for all types of files

https://www.dropbox.com/mobile

Reference

Ampofo, L. (April-May, 2009). Proving PR success in digital media. Communication World. In my opinion. p. 48.

*new media IDEA & LINKS/PARTNERSHIPS/SPONSORSHIPS

High-potential attendees, yet –

Diverse factors lessen the seniors group’s importance today

offer seniors ‘involvement’
Show seniors how to learn online skills –
in areas of interest to them
seniors will do research areas of interest

the ‘Over 60’s are ONLY age-similar: – diverse.

– contains every imaginable sub-groups –

– Except those under 60 years of age.

Some of those identified sub-groups are:

all gender-designations
high proportion of fe-male and male
married, partnered and single
advanced age
diverse special needs
all religions, including atheist, agnostic, lapsed
drivers and non-drivers
bike riders, walkers
extrovert, introvert
dog lovers, cat lovers, horse lovers
car enthusiasts, old and new
smokers, non-smokers
drinkers, non-drinkers
criminal conviction and no criminal conviction
upper, middle and working class
retirees, pensioners
all income levels, no income
musicians, artists, poets, writers, potters
all types of occupation including military and ex-military
still-at-work, consultants, those without work
homeless
grandparents, great-grandparents, great-great-grandparents
country and city dwellers, local, state, national and global
Baby Boomers
Hippies
Greenies
Eco-Warriors
Battlers
Singles
Leaners (Hockey, n.d.)
Volunteers
Carers
with families, without families
students, at all levels of education and continuing education

#INNOVATE – *NEW MEDIA: To closely consider the groups’ diversity when creating communications with this age-homogeneous-only target group.

…………………………………………………………………………………………………………………..

NOTES – PR TOOLS: KNOWN BACKGROUND/CONTEXT

KNOWLEDGE: The current and wider communications environment

Today, in the modern world, online communications operate as the major mass, global communications systems – at the moment

The online communications system is ever-expanding and changing

To effectively incorporate the online medium is not easy. To set up systems that continue to work in the way envisaged requires considerable time, thought, effort – and management

# INNOVATE – NEW MEDIA: In this IMC for Perth, WA Seniors Expo 2015 effective online communication is not a ‘potential’ optional, it’s mandatory.

KNOWLEDGE

Perth, WA Seniors Expo 2015 communications environment.

Australia is going through a substantial, sustained and severe economic downturn (fact).

The Seniors Expo is a fictitious annual 1-week event.

At the moment in Perth, WA, in 2015 no direct competitor events exist.

The value of this ‘special event’ – as an effective communications device may be useful, but limited. (Refer short-span communications environments – like Guinness’ …. Festival (Case Study …).

The budget set by the parent organization is extremely modest. It will not cover costs to set up, nor oversee and manage complicated, ongoing, online communications systems.

The parent organization of Perth, WA Seniors Expo will not engage full-time and/or year-to-year personnel for this event.

Communication management bridges must be constructed between parent organization and this ‘special event’, and within the event, and between the event and its publics.

#INNOVATE – NEW MEDIA: It is necessary to acquire initial funding. To create, operate and preserve this particular Perth WA Seniors Expo 2015 communications system.

Cost – again: The online environment is costly and so a serious consideration on this very small budget.

In addition, the number of possible applications now available on the Internet/Web is, like the amount of data available, simply beyond the understanding of the homo sapiens masses. So, my view is, although mandatory, we keep the amount of

#: INNOVATE – NEW MEDIA: The value in gathered online and other data will endure.

Create a small but efficient communications system with a strong focus on the value of information.

This document is only a first step to identify and establish online tools

to properly identify, gather, store, access and analyse information online.

Forget the media: Let’s head straight into the party

pictures 1 & 2: Instagram

Country Road, from:

http://www.countryroad.com.au/instagram

picture 3: Instagram & Facebook combined

from: https://www.facebook.com/events/463085240540237/

picture 4: Barkbox new media

from: http://edge.uncubed.com/course/barkbox-social/?utm_source=wakefield%20daily&utm_medium=email&utm_campaign=fashion%20%20social

picture 5: Meetup new media

from: http://www.meetup.com/find/

5 million people live in Western Australia with approximately 1.6 million of those living in the Perth metropolitan area and the [rest] spread throughout the regional areas of the State. 27% of the population is overseas born, so migrants and visitors will feel welcome in our multicultural State. http://www.migration.wa.gov.au/LIVING/AUSTRALIA_WESTERNAUSTRALIA/Pages/AustraliaAndWesternAustralia.aspx

ESTIMATES OF PERSONAL INCOME – to year ended 30 June 2011

in Greater Perth area

ESTIMATES OF PERSONAL INCOME – Average Wage and salary income (expressed in $dollars) = 58 180.7

ESTIMATES OF PERSONAL INCOME – Total Wage and salary income (expressed in TOTAL $millions) = $50 403.5

ESTIMATES OF PERSONAL INCOME – Wage and salary earners (total INDIVIDUAL salary earners in number) = 866 313

ESTIMATES OF PERSONAL INCOME – Average Own unincorporated business income (expressed in $dollars) = 30 581.4

ESTIMATES OF PERSONAL INCOME – Total Own unincorporated business income (expressed in TOTAL $millions) = 4 374.9

ESTIMATES OF PERSONAL INCOME – Own unincorporated business earners (total INDIVIDUAL salary earners in number) = 143 051

ESTIMATES OF PERSONAL INCOME – Average Investment Income (expressed in $dollars) = 9 682

ESTIMATES OF PERSONAL INCOME – Total Investment income (expressed in TOTAL $millions) = 6 644.7

ESTIMATES OF PERSONAL INCOME – Investment earners (investment earners in number) = 686 277

http://stat.abs.gov.au/itt/r.jsp?RegionSummary&region=5GPER&dataset=ABS_NRP9_ASGS&geoconcept=REGION&measure=MEASURE&datasetASGS=ABS_NRP9_ASGS&datasetLGA=ABS_NRP9_LGA&regionLGA=REGION&regionASGS=REGION

In 2012 “Australia ha[d] a population of nearly 23 million people.”

“Warm climate, informal people. Australia is so large that it experiences most climatic conditions, from tropical monsoons to hot, dry weather and snow. Generally, however, the climate is warm and temperate, particularly in the major coastal cities.

This relatively benign climate has resulted in a country where people spend a good deal of time outdoors at beaches, in the countryside or on sporting fields as either spectators or participants.

Australians tend to be gregarious and outgoing. Most are relatively informal socially and in their relationships with acquaintances and work colleagues.”

From: http://www.dfat.gov.au/facts/people_culture.html

“Perth has a population of one and three-quarter million people”

“Perth’s lucky residents enjoy a Mediterranean climate and a relaxed lifestyle in a very beautiful, clean, spacious feeling city… Like most Australian cities, the majority of people live in detached houses with gardens. This means the city sprawls over a large area. At the heart of the city lies the beautiful, wide, Swan River.”

“Slightly over one third of Perth’s residents were born overseas” From: http://www.livingin-australia.com/perth-profile/

susanneah

Studies

Week6journalEVENTPRNEWTECH. AUG-SEPT. 2015 IMC STUDY SLH

Share this: