The article (Lidwell, Holden & Butler, 2003) is part of an established discourse of how

complicated tasks are more difficult to carry out successfully than are less complicated

tasks. However, Hall (1996, p. 292) says:

a discourse can be produced by many individuals in

different institutional settings (like families, prisons, hospitals

and asylums). Its integrity or `coherence´ does not depend

on whether or not it issues from one place or from a single

speaker or `subject´. Nevertheless, every discourse constructs

positions from which alone it makes sense.

While Lidwell, Holden and Butler (2003) explain how to “reduce cognitive load by… reduc[ing

and] “chunking information… automating… [and providing aids to assist] memory tasks”, and

so describe  “performance load” there is no consideration for the artistic view of work

(personal experience and conversations, 1957-2015). The previously-established data, for

example,  Miller (1956) “compare[s] results obtained in quite different

experimental situations”, and demonstrates the two types of performance load, cognitive

and kinematic,  discusses a subject that is also of deep enrichment to artisans, artists and

others (personal experience and conversations, 1957-2015). So Lidwell, Holden and Butler (2003) may

have overlooked those defined by the Government of Canada (2015) as:

primarily engaged in creating visual art and craft works… artistic

and cultural objects… made in small quantities, of any material.

The typical labour force is an artist, artisan or craftsperson,

sometimes assisted by other artists, artisans, craftspersons or

apprentices… independent photographers and journalists included.

In addition, while Brockman (5 July, 2015) quotes Coveney, that: “people have to go around

measuring… [work] … there’s a deep relationship between the two” this is not the only

viewpoint. Oxford Dictionaries (2015) defines the noun “”cognitive as “the mental action or process of acquiring knowledge

and understanding through thought, experience, and the senses”, Artistic individuals may want to immerse themselves in deep thought about their

occupation (personal experience and conversations, 1957-2015).

This situation also applies to the second performance factor, “kinematic” (Lidwell, Holden & Butler, 2003). A “plural

noun” defined by Oxford Dictionaries (2015) as “the branch of mechanics concerned with

the motion of objects without reference to the forces which cause the motion”.

Lidwell, Holden & Butler, 2003  provide techniques for kinematic load reduction. This they say

lessens “steps… [of] overall motion… [and automates] tasks”. Artisans and others may enjoy

and gain benefit from the many tasks their industry involves. They may reject the

performance load concept of work (personal experience and conversations, 1957-2015)

as the performance load reduction concept is not a primary concern for “those who

understand that their very nature is that of an artist” (McManus, 2014).

Reference