Week7BarnsActivity

Assignment 7 Task:

Complete the following task in your online Journal

Referring to the reading: “How Can My Small Charity Get Corporate Sponsorships?” complete the following:

1. List the sponsorship benefits your event can offer.
2. Nominate your top 5 that would provide maximum value to a “top tier” sponsor.
3. List 5 industries/products/services that may be interest (sic) in sponsoring your even (sic).
4. How could these 5 types of sponsors and their staff be actively involved in the event?
5. What outcomes does your event offer sponsors?

…………………………………………………………………………………………….

Week 7 Assignment Task

SUSANNE LORRAINE HARFORD

Journal Entry Number 11

 Referring to the reading: “How Can My Small Charity Get Corporate Sponsorships?” complete the following:
1. List sponsorship benefits your event offers.

SPONSORSHIP BENEFITS OFFERED

·      POSITIVE EXPOSURE – ON ALL LEVELS – GLOBAL, NATION, STATE, LOCAL, INDIVIDUAL AND TO ALL TYPES OF PUBLICS

·      INTRODUCTION TO NEW PUBLICS, NEW MARKET

FACETS

·      PUBLIC ASSOCIATION WITH POSITIVE, HIGH-PROFILE PERSONALITIES AND ENTITIIES

·      ENHANCES AND ENLARGES SPONSORS OWN CORPORATE ADVERTISING/MARKETING

·      MEETING LIKE-MINDED BUSINESSES

·      CHARITY HAS A UNIQUE APPROACH – SO SPONSOR IS PERCEIVED AS: UP-TO-DATE, CREATIVE, INNOVATIVE

·      FEEL-GOOD BENEFITS – MAKE SPONSOR ORG AND STAFF FEEL GOOD BY ASSOCIATION

·      WELL-BEING OF MANKIND BENEFITS DERIVED FROM THE CHARITY ASSOCIATION – CREATE GOOD IMPRESSION TO WORLD, COUNTRY, COMMUNITY, LOCAL, INDIVIDUALS

·      PUBLIC HARMONY CREATED BY THE CHARITY’S WORKS

BENEFITS THEIR CORPORATE SPONSOR TO:

·      HIGHLIGHT AND ENHANCE THE SPONSOR’S OWN ACTUAL WORK/OPERATIONS/ ENVIRONMENT –

·      ASSISTS TO CHANGE THE WORK ENVIRONMENT TO A SAFER, MORE PREDICTABLE AND MORE EFFICIENTLY-WORKING FIELD OF OPERATIONS ENVIRONMENT –

·      THE CHARITABLE PROCESS CAN ALSO POSITIVELY ADJUST AND SOMETIMES MITIGATE THE CORPORATE SPONSOR’S EXPOSURE TO SOME OF THEIR OWN RISK FACTORS –

·      CAN PROVIDE STRONG DAMAGE CONTROL & REPAIR – OF IMAGE AND ASSOCIATED OPERATIONS – IN WORK AND MARKET ENVIRONMENTS

2. Nominate YOUR top 5 maximum value to “top tier” sponsor.

TOP 5 MAXIMUM VALUE BENEFITS TODAY

 

BUILDS PUBLIC HARMONY: which provides maximum value to my top tier corporate sponsor   by:

1.    HIGHLIGHTS AND ENHANCES POSITIVELY:

of the sponsor’s own created environment of work/operations at global, national and statewide, local and individual levels

2.    Assists to build and provide support towards (global, national, state, local and individual: SAFE , PREDICTABLE AND EFFICIENT-WORK (fields of operations)

3.    The corporate charitable process can also positively adjust and sometimes mitigate:

A.    The sponsor’s own CORPORATE EXPOSURE

 

B.    FOR EXAMPLE, TO SOME OF THEIR OWN RISK FACTORS, and may

C.   If structured properly, provide various levels of STRONG, EFFECTIVE DAMAGE CONTROL & REPAIR

D.   To the sponsor’s corporate image and its associated operations (in global, national, state, local and individual) work and market environments

4.    Introduction to new publics, new market facets – global, national, statewide, local and individual

5.    Enhance and enlarge my sponsor’s own corporate global, national, state, local or individual ADVERTISING/MARKETING
3. List 5 industries/products/services that may be interest (sic) in sponsoring your even (sic).

Note: Assume this is: “List 5 industries/products/services that may be interested in sponsoring your event”.

MY CHARITY MAY INTEREST THE FOLLOWING INDUSTRIES/PRODUCTS/SERVICES TODAY

1.    All types of government organisations of all current governments

2.    Any industry, product, service, corporations or institution that currently seeks positive change in their corporate culture

3.    Current organisations that structure and create junior start-ups

4.    Organisations that structure, create and/or run crowd-funding entities

5.    The Senates and unions of student-union bodies, and all other types of union-bodies
4. How COULD these 5 types of sponsors and their staff be actively involved in the event?

SPONSORS TODAY COULD:

BE TRANSPARENT

WORK WITH GOOD INTENTIONS

WORK ETHICALLY

WORK OPTIMISTICALLY

WORK FOR THE GOOD OF ALL

NO NEGATIVISM OR BAD ACTIONS

ASPIRE TO EXCELLENCE IN PARTNERING

IN-KIND FUND – PARTNERSHIPS-JOINT VENTURES

INVESTIGATE NEW JOINT-OPPORTUNITIES

FUND

FUND ON TIME

FULLY LIAISE WITH CHARITY

WORK IN HARMONY WITH

HAVE GOOD INTENTIONS TO

WORK ETHICALLY

CROWD FUND

PROMOTE

WITH MY CHARITY STAFF TODAY COULD:

WORK WITH GOOD INTENTIONS

WORK ETHICALLY

NO HIDDEN AGENDAS

WORK OPTOMISTICALLY

NO NEGATIVISM OR BAD ACTIONS

WORK FOR THE GOOD OF ALL

ASPIRE TO EXCELLENCE IN THEIR VOLUNTEERING

IN-KIND DONATIONS-PARTNERSHIPS-JOINT VENTURES

RECRUIT MEMBERS

PROMOTE

JOIN CROWD FUNDINGS

BLOG

SM

DONATE
5. What outcomes does your event offer sponsors?

POSITIVE OUTCOMES TODAY –

ü  IMPROVED CORPORATE CULTURE

  • EXPERIENTIAL PARTICIPATION IN CHARITY ACTIVITIES
    • KNOWLEDGE-BUILDING ACTIVITIES
    • WORKING ACTIVITIES
  • FEEL-GOOD ACTIVITIES
  • EXPOSE TO LIKE-MINDED CONNECTIONS
  • GROWTH – EXPANSION OF BUSINESS ALONG NEW LINES AND WITH NEW PUBLICS OF ALL TYPES
  • OPERATING IN HARMONIOUS COMMUNITIES
  • RE-CREATION OF REAL, VALID POSITIVE ENTITY
  • WITH RE-BUILD CAN ASSIST TO REPAIR DAMAGED REPUTATION

REFERENCE

Barns, M. (07-03-2014). 6 graphs and tables taken from: Global Trends: Uncommon

Sense that will affect us all. Online

newsletter. Nielson. http://www.nielsen.com/id/en/insights/news/2014/uncommon-sense-global-trends-that-will-affect-us-all.html

IEG. (2015). Webpage. Sponsorship. http://www.sponsorship.com/About-

IEG/Sponsorship-Blogs/Carrie-Urban-Kapraun/February-2010/The-Role-of-Sponsorship-in-Business-to-Business-Ma.aspx

INC: Corporate Sponsorship. (2015) Webpage. definition of Corporate Sponsorship.

http://www.inc.com/encyclopedia/corporate-sponsorship.html

WPP – Parent company of IEG. (2015). Website. http://wpp.com/wpp/

and

http://wpp.com/sustainabilityreports/2014/

 

 

APPENDIX:

  1. Corporate sponsorship is a form of advertising

in which companies pay to be associated with

certain events. When the sponsorship of a

nonprofit or charitable event is involved, the

sponsorship activity is often referred to as event

marketing or cause marketing. Corporate

sponsorship has been growing rapidly in recent

years, faster, in fact, than the growth in overall

corporate advertising in the late 1990s. According

to Trevor Hartland, writing in the International

Journal of Sports Marketing & Sponsorship,

“global sponsorship reached an all-time high

of $26.2 billion in 2003 (INC, 2015).

  1. Quotes (Barns)

6 charts (Barns/Neilsen) – Important bullet points

  • “How to find the next disruptive innovation while reacting to the disruptive innovations of others.
  • To use the language of the conference, how can one “ride the disruption wave”?
  • Obviously, this is an enormously important topic for us.
  • For instance, what we at Nielsen call media fragmentation is in fact an ongoing process of disruptive innovation.
  • And it presents us with both challenges and opportunities
  • —namely, the struggle to avoid being disrupted and the chance to be creatively disruptive.
  • The secret, of course, is to do both at once by being good at disrupting ourselves.
  • Throughout our existence as a company, we’ve done this well.
  • Nielsen is a 91-year-old company, but our history is really that of a sequence of different companies,
  • each evolving and emerging from the previous one.By renewing and remaking ourselves,
  • we’ve not just survived, we’ve thrived. And we are in the process of doing it again,
  • as we evolve into a more digital company” (Barns, 11.13. 2014).
Aside

100TPC Event Today … Link in your poems, art, stories, film, music, videos for peace, sustainability and social justice with an emphasis on poverty and hunger

Source: 100TPC Event Today … Link in your poems, art, stories, film, music, videos for peace, sustainability and social justice with an emphasis on poverty and hunger

Aside

My Touch of Love. Copyright Donatella Felice & Susanne Harford, January, 2015

cover page January 2015
cover page January 2015

THE TOUCH OF LOVE By Susanne L Harford

Copyright January, 2015 by Susanne L Harford & Donatella Felice

SYNOPSIS

Inspired by Peter Cowan’s short story “A Touch of Love” this is the story of an ‘ordinary’ Australian girl and boy that demonstrates no life is ordinary, especially those touched by love. They use their time in the bush to learn about life’s journey, and to support each other’s difficult progress. The outback bookstore setting provides a metaphor of the enormous value, yet uncertain, transitory nature, of the modern era. Music forms much of their communications and their comedic ‘coming of age’ is a portal into how Australia’s traditionally multicultural society traverses, often elegantly even when in the most prosaic surroundings, life’s dangers and its advantages.

CHARACTERS

BOY: Aboriginal, early 20s, who has suffered serious physical injury some time ago

GIRL: Australian, mid-20s, mixed heritage, who has grown up in the Outback.

MUSICIAN: accompanist for both BOY and GIRL

PLACE: 2015

TIME: MIDDAY

(The stage is in darkness, quiet. Then GIRL’S voice is heard softly singing a chant, but GIRL cannot be seen.

(*Song 1).

GIRL’S song is punctuated by odd, puffing sounds.

At the same time, an excited cluster of bright Sparkles appear in the darkness, mid-stage.)

The Pilbara, WA Outback

1

“Bye, bye my dear friends dear book friends.

You have been to me. Can be to me

Sometimes Maybe again. (Puff)

“Catcher in the Rye” Now you tell me What’s that mean? What means that? Who knows, Nothing I need.

Not me, don’t like it, Don’t want it, Don’t need it, didn’t heed it (Puff)

“Emperor’s Children” Spoiled brats Need a good kick Up the bum, yes

Too much think, thinking No doin’ That lot.

Not me, didn’t like it, Don’t want it, Don’t need it, heed it (Puff)

“What She Saw”? Not much, that’s for sure! For sure! Take up with morons, morons Ten of ’em? Why? Nah Learning don’t take that long

Not for me.

2

Don’t like it, Don’t want it, need it, Don’t need it (Puff)

(A shaft of light pierces the gloom, Followed swiftly by sound of a door, creaks,slams. Then a sharp catch of breath is heard as the beam slides across the floor and highlights GIRL’S pretty figure through her löse thin muslin dress.

Then the beam, sprinkled with dust, moves across the peeling paint on a wall it picks out a big board with an ancient shop sign, a name “Clem Rogers”.

Then the beam abruptly cuts off.)

“Visit from the Goon Squad”? Yea, they’re alright Alright Gettin’ on with it

they are, are But

Not for me. Know this stuff Don’t want it, Don’t need it, need it. (Puff)

“The Group” – they lost me Lost me Why worry ’bout those things? They natural,

Just actual. No need to say them, none

3

Don’t need it.

(Puff)

(Big book on Roman era) Read ya, yes Sure learned stuff But you’re too big

Can’t take ya, Sorry. (Puff)

(Spanish title) And can’t read you So you can’t come. (Puff)

Hmnn, “a Touch of Love”? Neva read that one. Might have him.

(GIRL says brightly:)

“Don’t reckon we’ll see him ’round here anymore, Good Riddance!”

(Slowly BOY is revealed, squatting in the darkness.)

BOY: “Who’dya mean, girl?

GIRL: That daft Mahoney. He’s cleared out. Last night. D’ja see the Chev? He left it in the middle of the street.”

BOY: “Yeah. Why?”

GIRL: “couldn’t wait around – he owes everyone in town money, y’know? Heaps of it. Me included. Bastard. So he’s dun a runa.”

BOY: “Watcha goin’ to do?”

GIRL: “You know, been thinkin’! Allll mornin’. So Great….  I don’t have to sleep with him anymore – done my 3 years’ “service”… So great! – got plans, that’s for sure! Start in’ real soon.

4

And the rest of the town, they hate his guts. They know there’s nothin’ for ’em here. Nothin’ but these old books. Nobody’s cummin’ in here, now. You know that. Yesterday the last mine closed up. That’s why he’s left, of course… No more FIFOs…. buying books, in cash, to read on their plane rides, while they’re leavin’, or comin’.Oh, one good thing, Mahoney said we can give our community all these books of his, the whole store full of ’em! Their own Library. That’ll set a few cats among the pigeons!

So dusty in here… You hot? You feel hot, your skin’s real hot – so’s mine. Wanna go for a swim? Doncha know, I think that lil’ waterfall’l be runnin now. But only for a day or two, most. There’ll be a nice soak at the bottom – it’ll be sooo cool now, after that great big rain last few days. Let’s us get there first. Before the brats.

(BOY leaps up athletically, disappears out the door.)

GIRL: “Hey! Wait for me!”

(GIRL runs out, leaving the door ajar behind her and taking the “Peter Cowan” book with her. End Act 1.)

(Act 2)

BOY sits on a tree trunk, STAGE RIGHT BOY pulls his long-sleeved shirt over his head Leaves sleeves on his lower arms As he lies back down along tree trunk

GIRL is heard singing gaily off-stage (*Song 2). GIRL appears STAGE LEFT, but does not see BOY.)

“There’s that Minaricci So prickle-y So pretty

Ya told me

Don’t climb it It’ll get ya He’ll prick ya,

He’ll stick ya

5

Here’s Ol’ Mr Castor Oil He’s not from here He’s not for you

Ya told me

Don’t eat ‘I’m he’s ick-y Make you sick-ey

And Miss Stuart Pea So pretty Sneak’in ‘long ground Hardly eva found

Ya told me.”

(GIRL stops singing and, without pause, launches straight into conversation)

“D’ya know, I burned all Mahoney’s papers this morning. He told me to. Just after he gave up trying to get the truck going. No wonder, you shoulda seen how much he owes people.

And, I found out, in all his dodgy stories, he never, ever got round round to telling us about “Clem Rogers” – y’know – the old store name that he kept? That was a real, famous, American pioneer person. From Oklahoma. It was still the Wild West then, and part of the time he was a judge. His wife had Cherokee blood. Never knew any of that till today.

And Robert Mahoney himself? I found out stuff about him, too, from his papers. He’s got a posh family – maybe he’s what Dad used to call a Remittance Man. Paid to stay far away from his family. That’s what happens to those blokes – when they’re not the ‘first-born’ – some crazy Pommie idea called primogeniture, ‘s what Dad called it.

6

Seems blokes – like our Mahoney, go mad then, I guess, like they can’t deal with it.”

BOY: “Waddya mean?”

GIRL sees BOY

GIRL: “What? Oh, because they aren’t the first they get nothing, so they go wild. Crazy, black sheep, or something. Then their rich family wants to get rid of ’em – ’cause they can’t control how they behave, I guess.

Weird idea – happens all the time in our lot! We hardly ever turf anyone out, do we? Anywhichway e’s a long way from his family, and they sure want to keep it that way. That’d be right, I guess, he’s not that likeable, is he?”

BOY: “No.”

GIRL: “So – guess what, his family pay Mahoney a heap of money! Money every month, heaps of it, right on the same date. They are in London. His family, that is. No letters from them to him, though. A lawyer in England writes, tells him how much, same day each month – can you imagine what that’d be like?

Sod wastes it all on his stupid ideas. Like a bookshop in the middle of nowhere – here. Who knows why he doesn’t just enjoy a decent life? Over on the coast. How nice would that be? Get a flat – right on the beach – he can sure afford it. Surf every day.”

(BOY speedily leaves stage.)

” Hey! You wait for me! I wanna talk to you about the truck. Truck’s mine now. When Mahoney couldn’t get it started I told him he owed me. Then asked him – and he just said yes. How good is that?

I know you can fix all sorts of motors. Seen ya. Know you bought all the tools. Got a whole big box of ’em, haven’t ya? Nice. Shiny. You learned all that stuff, dincha, when you were away – after you left the hospital…

You did! I know you did! And now you’ve got all that gear you really need, too – finally. Waddtheycallut? Pro…. ( laughs) Do ya banking, remember? Saw the payments for extra lessons – mechanics, tools.. the, the – prosthetics – that’s it! .. go through. Just last week.

7

Mahoney’s not all bad. He wrote me a letter saying truck’s mine, just before he left. He was so desperate to leave and couldn’t. Then he got lucky – caught a ride to Hedland with that priest who came yesterday. Priest witnessed my letter – so it should all be fine!

Wanna share the truck? You fix the truck? We get it going? Then we go somewhere? Surfing?”

“Chug a lug Chug chug”

(GIRL exits Stage Right, singing (*Song 3) End Act 2

Act 3 BOY stands MID-STAGE, looks at waterfall. BOY is shirtless, back to audience. BOY’S arms are above his head, they rest on an overhead tree

limb.)

(GIRL enters STAGE RIGHT, goes to BOY, stands behind BOY. GIRL runs her hands over BIY’S back GIRL pushes down BOY’S shorts, stops GURL then slides her hands round BOY’S waist.

GIRL unbuttons BOY’S shorts, they fall to ground. GIRL turns BOY round GIRL looks down.)

“Well! You never showed me that before! – That’s pretty… smooth!

(BOY walks to waterfall. Audience now see BOY has no hands. BOY disappears into waterfall.)

“Gone to cool off. Must’ve been all my talk about the Chev got you so excited. Listen to this!

“the white quartz stones, the brown strands of weed”

8

(GIRL looks around)

“Sounds like that Pete Cowan’s been right here too, doesn’t it?..

“and… when he came up near the red bank she scooped her hand along..” ” of the water, the arc of spray lifting towards him, sharp in the broken light.”

“Beautiful.”

(GIRL carries out the same action.)

GIRL Puts down book. BOY reappears, gets out of waterfall, squirts a stream of water right at GIRL. Still clothed, GIRL stands up, walks into the waterfall. BOY watches, then joins GIRL.)

BOY: “You bring’in that book? One you were readin’ To me Just now?

Goodo”

BOY: (*Song 4)

” then. Got it all figured.

Doncha, doncha Goin’ far ‘way now

Can’t say I blame ya. Wanna go too With ya

Stay the same, tho Woncha, woncha?

9

How ’bout Broome first stop Catch some music With ya

Then Darwin – just another hop To Arnhem and Yothi Yindi?

You with me We go see Maybee even that “Never-Never”?

And Sail to Timor then Gamelans aren’t half bad Music (Neva make ya sad) Make lotsa new friend…

Have to leave the truck, tho And after Then – who knows?

Mars? Wherever, whenever, forever … We go together.”

(BOY removes GIRL’S dress BOY holds GIRL, kisses her slowly, then, as she manages a word or two, BOY picks up GIRL and walks, both disappear into the waterfall.

Then Sparkles re-appear as the stage slowly darkens.)

CURTAIN

10 minutes

Aside

Pathan: A German Man. Chapter 3 (part).

Chapter 3

Every weekend now, from Friday afternoon, to early Monday morning, prior to autumn’s commencement, a continuous gala went on at Pathan’s apartment building. So many people attended that, down in the street doorman were needed, although it seemed these – teams of doormen – were not there to stop people from attending. On the contrary, almost all were welcome provided they were willing to allow the recording of their personal out-of-body experiences, dressed smartly, smiled – and spoke courteously to doormen. The rooms became crowded, gorgeous couples, groups of elegant people, often sat and lounged in the hallways, waiting, on chairs and stools the staff brought them.

As news of Pathan’s project took hold people arrived from all over Germany. and Pathan installed further lifts in the courtyard, to accommodate the weak, infirm – or the simply fatigued. I heard the code of conduct later, simply: no alcohol, behave sociably, be recorded – and to dress. For the weekend events big band orchestras, or jazz quartets, or string, arrived and set up. During these soirees, teams of caterers produced gallons of non-alcoholic drinks and freshly-squeezed juices. Spotless wait staff continuously offered of bite-sized delicacies, brought from every part of the globe, it seemed.

Now into this safe and luxurious environment returned the more adventurous strangers, those Pathan had entertained first, in the days and nights after we were six attending his purpose. Cars with foreign number plates began to park in the surrounding suburban streets as they brought their friends.

Yet in Pathan’s rooms, still always lavished with candles and flowers, and full of music, laughter and easy chatter, most still came with the firm intention to enjoy themselves, and it seemed they did. They sounded so delightful down in the street that I would often watch passers-by stop in their tracks, wistfully look up to the fourth floor, to the balconies overflowing with beautiful people, mixed in with the darker others. Those in the street would stand for a few minutes and watch more of the gorgeous retinue arrive.

Occasionally I also would dress, and cross the hall, and wander through groups of visitors, listening to an amusing anecdote here, a happy laugh there, enjoying the always-superb music. Like many others there, I sought Pathan, his generous happiness, his warm laughter, and his inimitable spirit, which pervaded his place; but there, for now, Pathan was never to be found.

Amber and Rose, familiar with Pathan’s habits, both  knew how fond I had grown of Pathan lately and how sorely I then missed him. By now these two were permanent fixtures in my life and had introduced me to the divine Amen, fashion advisor to the stars. All that summer, since that day by the Isar, Pathan had provided his convertible for my use, and one warm and memorable day, at Amen’s instruction, we four drove to the extraordinary Lembach House, now the home of the Munich Stadtische Galerie. There silently we stood in front of Max Slevogt’s painting “Danae”. That experience, and my subsequent reading about the group Slevogt was sometimes-part of, provided me with a much different perspective.

Ancient Gods, it seemed, were calling to me, and to the three girls too. That same day, after we visited Amen’s salon – to be styled, of course – we lunched with the wicked Chinese restauranteur nearby (name?) and there all got softly drunk on Chinese wine. Then these three girls took me home with them. Then this became something that happened often and so I found myself in heaven and asked myself what more could a man want in a life. Nothing.

Now I truly loved Munich. The extraordinary weight of its history, its astonishing reconstructions and renewals; the city astounded me daily. I began to perceive a little about its strength and power, and that of its own, independent people plus the new and unique mixture of gifted individuals who now decided Munich was where they would live and work – much as had occurred in the artistic pinnacle reached around the turn of the previous century.  As the summer turned towards autumn our new-found patron asked us to structure the work environment of a marvellous young creature called Perpetua Evedown,

Aside

Pathan: A German Man. Chapter 2.

Chapter 2

Munich is a city that reveals itself to the visitor only gradually.
As, during the icy  winter, the gorgeous Munich women slowly remove
ever more layers of clothing, in its steamy, super-heated, mid-winter
restaurants and cafes, so also does the city to the new visitor. So it
was not until the second month that I began to identify the importance
of The Englischer Garten. That large garden, situated in the heart of
the great city, was a place of fantasy, of modern-day myth.  That
summer it seemed to me all of Munich was enveloped in the
emotionally-charged aura emanating from that place.

In an area where the Isar floods a huge swathe of verdant deep space
has been set aside. There a superb play of light and shadow has
developed, evolved from the start, as the Englischer Garten was always
a serious undertaking. First conceived in 1789, serious planning of
the garden went on for 9 years, right up until construction began in
1798. As a result, today’s visitor is confronted with seventy-eight
kilometres of roads, and bridle paths, that lead the energetic through
several hundred acres of woods and meadows, and lakes.

If arriving to this other-land via the Southern entrance the statue
“Harmless” provides scant assistance. Far better to find the way
speedily to the Chinese Tower which, inexplicably contains a Munich
Beer Hall that accommodates more than 7,00/0?. From there the visitor
can venture on by rickshaw, or carriage, bicycle, or on foot, to the
garden’s countless entertainments. The Free State of Bavaria is the
keeper of this magical place where The Temple of Apollo and The Lake
House welcome visitors every day of the year, and the ancient
Children’s Carousel. Split in two parts, the Sudteil and Norteil, all
the Garten is alive; with more than sixty birds species, and hares,
rabbits, foxes, squirrels and hedgehogs. There where the Schwabing
Stream plaits its way for more than eight kilometres, throughout the
Garten, often alongside walkways, one can see countless large, and
fat, fish. It was on one of the one-hundred bridges that I next
encountered Morgana.

It is a long-defended tradition that many large-dog loving Muncheners
exercise their hound in the Englischer Garten. One sunny morning the
previous week I had walked quite a long way through the Englischer
Garten, as I headed to a coffee date with a friend at one of the many
Garten kiosks. As usual I was, in my walk, on my ‘coffee’ quest, and
as I stepped onto one of the 100 bridges in the Garten, it was with
dreamy anticipation. Yet suddenly I saw a young horsewoman rapidly
approaching, an enormous dog running free at her horse’s side.

I had only a second before girl, horse and dog also mounted my bridge,
and clattered past dangerously close by me. Angered, I turned to look
after them. At that moment, from out of a wooded incline there emerged
two mounted police, a man and a woman officer, and as with a roar the
girl’s dog took after the police horses  the policewoman momentarily
lost control of her horse.

Though the girl quickly dismounted she took, deliberately it seemed,
some minutes to call her dog to heel. During that time the dog nipped
at the heels of the policewoman’s horse, which shied and then bucked,
kicking its heels out, aimed for the dog’s head. The actions of the
dog forced  the horse to spin tightly around on the soft turf. Once
called, the dog instantly obeyed, returned and dropped, panting, onto
the grass at the girl’s side. Though it was clear the striking blonde
policewoman was shaken, she quickly drew herself together. She
produced bulky forms mysteriously from a saddlebag under her shapely
thigh, all the while furiously berating the girl, and demanding name,
address and other information.

I watched this elaborate pantomime and saw the girl received terse
instructions and a copy of the notice created by the officer. I
noticed the handsome male officer only languidly rode closer to the
pair when the matter was completed. Upon his approach the girl drew
off her riding helmet and shook out her magnificent hair. Then I
realised who she was, as the police rode away. I continued on my path,
which now came over a rise, close to where the drama had taken place.
Morgana stepped suddenly from the shadows, into the sun and looked at
me familiarly in an unsettling way “What did you think of my dog? He
is marvellous, isn’t he?” she asked, as if it were the most natural
conversation in the world.

I blustered, said lamely “Your dog created a dangerous situation.”
Morgana looked fondly at her dog. “But that was the whole point, don’t
you see?” I looked at the huge dog, lying there by here side, its
tongue still lolling, felt I had not heard her correctly “Sorry, but…
what did you say?” She smirked “I planned the event – those police are
always very punctual, ride down through that wood on Tuesdays and
Thursdays at precisely the same time. The only unknown factor today
was you.” Thinking nervously of what may of happened if I had been
closer to her I said “Why would you plan something like that?”

“To see what would happen, of course.” She regarded me with some
surprise. I said: “But, the police booked you – and your dog. That’s
not a very good outcome for you.” Morgana shook out a red silk ribbon
still entangled in her black hair “Um, no? They will let me off. I
know. Brutus is only two, and I will claim he is still immature, still
being trained. And… I’m young too, eighteen, and I’ll be so contrite –
they like that.” She smiled to herself. “But what is your point?” I
asked, horrified. “To master that female.” I was puzzled “Who?” She
smiled indulgently “The policewoman.” I asked “What on earth for?” I
was now equally amazed and horribly fascinated. “Because I WANT TO!
Because she and I have met many times before and this time I wish to
achieve my own outcome to our meeting, and I shall” she continued
thoughtfully “and today I also made that man really look at me – for
the first time.” Morgana was indeed magnificent standing there in the
early morning sunshine. She was impeccable, wearing a man’s red shirt
and black riding breeches, boot and gloves.

With that she mounted, called her dog to heel and slowly, thoughtfully
rode off. I went on to my coffee thoroughly confused and distracted.
Her words seemed to echo something Pathan had said yet I could net
exactly say how. Morgana was playing a dangerous game, for no good
reason that I could perceive, and I wondered if Pathan was aware of
this side of her character. I thought I would ask him as soon as there
was an opportunity. However, Pathan had left me a message that as he
wanted particular sound and film crews to record our event it would be
another day before the first session could take place. By then I had
forgotten Morgana again.

As Pathan wanted a special atmosphere to the sessions and also because
they would be recorded Pathan said our meetings would be by
candlelight, and that we must all dress formally. That night, while he
looked even more like a fashion icon than ever I was supremely
confident in my own locally-designed, tailor-made suit. Pathan’s
sessions finally began on a glorious early evening where huge banks of
thick candles already glittered and guttered in a benign summer breeze
that came in from the open windows. Pathan’s rooms were filled with
perfume from enormous arrangements of roses in every imaginable
colour. As he and I waited for his other guests, Pathan suddenly spoke
of Morgana.

”Morgana is an ‘old soul’, and thus one who remembers her travels
outside that beautiful body, face, that you and I perceive and Morgana
is also a dark, negative being. Now incredibly learned, she  spurns
the light and returns here only to use her considerable powers
destructively.  Her mother and sister both are experienced travellers
and sadly they too destroy the journey of life wherever they can.
Together they form a triumvirate of extreme power.”

Pathan’s speech disturbed me enormously, and brought fresh doubts
about his undertaking that I had now agreed to enter into, Yet I had
given my word and so I had to continue. Now Alexa arrived and Rose
shortly after and we four sank into modern, corner seating. Then two
highly decorative young individuals arrived, together, both tall and
black-haired.

Velveta and Daemon were the youngest in our group of six, in their
early ‘20s, vital, alive and very much in love. Velveta wore a long
brown velvet figure-hugging gown that showed purple hues as she moved.
Rose was clothed in sulphur-yellow crepe-de-chine satin, and Athen her
signature black and white. These elegant creatures contributed to the
blaze of colourful flowers in the room. Velveta’s entwined her
hour-glass silhouette around Daemon who wore an elegant dinner suit.

Pathan stood up and said: “Welcome! It’s time we began.” As he spoke,
fresh lemonade, and rhubarb juice, water arrived in large pitchers,
and crystal tumblers appeared. “Tonight we begin by asking Velveta to
speak of her experiences. Everyone, remember we are filming and
recording…. all OK with that?“

Velveta, reclining on a sleek modern settee, said: “Now, today – at
this stage in my life….  I remember – as a tiny child, being joyful as
I experienced whole constellations of stars looking down on me, and
remote events of the Universe evolving around me. As I floated about,
somewhere, somehow. When I was a little older, these occurrences
continued. However, at that time often I arrived in dark, and shadowy
places… and in all these experiences I still had no control over
events, or when I would return to my physical body. So I often felt I
was in an awful ‘bear trap’ of some sort where I was completely
paralysed, and afraid. There was no joy for me in this.”

Daemon nodded, said softly: “ Now sometimes we choose to return there
together, Velveta and me, into the dark, the caves with the shadows…”

Velveta continued: “Later, in my teens, when I had learned some
control, I could sometimes – but not always – direct the course, of my
dreams, and these other events. Now I can choose, but not always, when
and to where to go and what to do when I arrive.

In the candlelight Velveta’s blue eyes were bright and as she leaned
back and out of the light her full red lips shone.

Pathan said “Velveta, you have also had other, more recent experiences.”

Velveta stayed in the dark, and her head lowered, yet her eyes looked
ahead. Her long hair, covering the back of the settee, caught the
light as she moved, raised her hand to her head. In a soft voice she
began again: “Last year, not long after I arrived to Munich from
Australia, a huge man attacked me, on the street, at night. He tried
to kill me, and he almost succeeded. This was in Schwabing, of all
places, where no such event has occurred for over 30 years.”

While the group remained silent, there was sudden tension in the room.

“At the outset I felt no pain. Do you know, I did not realise he had
smashed my head with a rock. I think his blow had caused me to
half-pass out. Unaware of what had happened, I thought I must have
fallen. Then, he seems to have seen I was still moving, and so he next
tried to suffocate me.

But, in his haste his fingers slipped. His nails tore at the roof of
my mouth and created the first pain I felt. With that pain, I was
suddenly transported outside myself, I was behind him!

Yes, I could see what he was doing, to me, how I lay half on the
street half on the pavement, and how he bent over me, knelt in front
of me, how he also was half on the pavement, half the road.” Velveta
paused reflexively:

“This attack was happening to me – and yet I was observing the event.”

Her gaze was faraway as she continued: “ I saw the back of his big,
close-cropped head. I observed his powerful back and shoulders. I
realised he was suffocating me so much I couldn’t breathe. I observed
the horrible contortions the lack of air caused my body to make .”
Velveta took a deep breath:

“Yet, then, as this all must have been in just a fraction of the same
time, it was also pain of his fingers in my mouth that then pulled me
– back – into my body, into my life here – and that was when I bit his
hand very hard.”

Velveta continued: “At the trial he begged my forgiveness. Since then,
in some very strange way, I feel bound to my attacker – that the event
was not, and is not still, subject to the normal physical laws of
time, space and place. Now some of my life is overtaken by this
matter, and although it feels dangerous, very dangerous, this man and
I have met again, but not in this world and only with Daemon beside
me.” Visibly affected now, she looked at Pathan, who motioned the
cinematographer to cease.

Rose and Athena rose in unison, gathered up Velveta and all went to
the bathroom. Pathan threw open the wide doors to the balcony and then
we men went outside to smoke.  “Daemon, you are next.” said Pathan. An
astounding blue colour had suddenly appeared from dull cloud cover,
and I looked at Daemon framed so well in his dark suit against the
azure sky. Daemon smiled, rather shyly, I thought and said yes, ok,
although he had stage fright. We talked for a little while longer,
finishing our cigarettes and admiring that excellent dusk, before
re-entering the room. The technicians had all in readiness.

The girls had returned, laughing. Daemon stood by Velveta, taking her
hand and appeared to brace himself before he began: “Velveta has much
better recall than me. I do remember some events clearly though – I
know that as a young child I could decide to get out of my body
anytime. At night I went off to observe events from up in the air. My
bed was my companion! It made me brave and when we had many
adventures, it was always with me,  a modern, Swedish 4-poster! We
would fly, incredibly fast, to distant corners of the earth. Yet I
always knew my body was sleeping, below, safe at home. Each time we
returned I always told my grandfather all about my adventures, who
simply nodded. Just recently Velveta found an old picture book about
the children who fly away on this 4-poster bed…. He paused: My bed? It
stayed behind, with my childhood – and yes, I still have it!

As I grew up I began to deliciously anticipate my travel, I had a
sense that somehow I must have deserved it, as these adventures always
felt like a reward, and so I was always in a happy state of readiness.
In this way, I learned about many different ways of life on this
planet, but the bed and I were always only the observers, unseen, and
we could not land. Then, in the last few years I began to see that I
could go completely away from this earth. After a while I met others
who also could visit the other zones I had found, and then in one of
these places Velveta and I met – my greatest reward.

It was some time before Velveta and I met in this world. Now we
together explore  and work to understand this other, important part of
our lives.” Daemon smiled at his audience, straightened his jacket,
and checked his tie in an embarrassed fashion.

Pathan said: “The path you and Velveta have chosen, Daemon, is a way
to our race’s collective, but largely forgotten unconsciousness. You
are re-developing lost skills, and seeking paths generally forgotten.
Your goodness allows your search into the eternal stream of great
change, which leads directly to the universal ocean. There all our
ideas, hopes, dreams gestate; like great fish. They must be caught –
but gently found and brought, intact and vital, into the general
consciousness. These are not gifts and we must fight with them, as
they contain the very keys to life, and love, and it is dangerous –
particularly for you – as you will attract evil.”

The group visibly relaxed, the recording once more ceased, and as I
considered all that had been said, I confess my views were challenged,
as I had to think why events such as these occurred, to everyone, it
now seemed. These thoughts made me extremely uncomfortable;
nonetheless, I was fascinated by the process I had been plunged into,
and really could find no fault in the process.

Daemon and Velveta were first out on the balcony where they embraced,
in the dark, with the lurid lights from the street below reflecting up
onto their faces and bodies. Pathan stood next to me as we walked
outside: “Your turn next, James… if you are ready?” From the balcony I
looked down at the lights and the street. There people in elegant
evening dress were hurrying or strolling by and I felt suddenly in
another world. “Yes, I believe so.” I said. Refreshing juices were
served as we stood there and I gulped mine down and headed inside.

“Well. Let me say, first, that I am a skeptic. Yet what I have
remembered has amazed me. I recall that, since my youth I have had an
experience, a repeating dream I call it. It is so familiar to me that
it feels like a part of me. Yet now I see perhaps is is not a dream in
the regular sense, and to some extent it is continuously changing,
growing as I grow. Now that I am mature (and some would question that,
I know) I must race the dream. All this I have only realised since
Pathan brought up the subject with me, not so long ago.

When I first remember this dream I was playing in the midday heat with
visiting cousins. We lived in one of the remotest, desert regions of
Australia, and my cousins were all very agile, lively, they loved
physical games. So we were playing a very fast type of hide-and-seek.
It was during high summer, very, very hot as most northern Australian
days are. We were sprinting all over the little mine settlement and I
decided to hide in a T-chest, which was a special type of box that
regularly arrived at the mine. An extremely strong wooden structure,
nailed together with metal strips and lined with thin paper made from
pure silver, (a precursor to today’s aluminium foil) it was built to
preserve exotic tea leaves during their long journey from Asia. These
boxes were so light a tiny child could lift them and carry them
around. These were entrancing place to play in, as the silver paper
reflected back strange, distorted images and was hot to the touch.
Later they told me I was three days unconscious with heatstroke.

Yet it seemed but a few minutes to me. I remember, firstly, the heat,
the sweat running down my back and through my hair – and the silver
paper – rustling, shimmering, kaleidoscoping colours around me, and my
heart beating so hard with exertion and excitement… then suddenly,
stillness, and speed. I realised I was flying, incredibly fast,
through white, but empty space towards a very bright white light. I
remember a strong feeling of anticipation of something wonderful, and
as I approached the light, I saw it was really entirely composed of
rings of soft colours, like a rainbow on a rainy, misty day.

As I was absorbed into this light I found it slowly revolved and that
I had arrived into a small and beautifully formed open boat. I
relaxed, sat back onto soft cushions and then realised that the
structure was a huge and beautiful eye – around which I was travelling
in the little barque. I craned this way and that, but saw only the one
eye. I also noticed a number of beings, different, attractive, yet
quite undefined in shape, and then realised I could not see myself
clearly. Yet I was quite unafraid.

It seemed to me these beings were quite similar to me and they moved
around, came together and moved apart, and they also arrived and
departed, at whim. So I experimented, first attempting to jump from
the boat, but that did not work. Then I tried thinking my way to the
place where I saw others, and this worked. So I floated, slowly, up to
another being, and when I arrived I somehow knew that this was a close
cousin of mine who had died the previous year. We were about the same
age and I had missed him terribly after he died. When we met there he
knew me, and so we just floated about, effortless, in a warm stream of
others. Occasionally a  shock would run through our group, and dark,
cold beings would cut swiftly through, but they were as a part of the
rest, as night is to day. That floating about was one of the most
wonderful experiences I have ever had in my entire life.

I remember I assumed I would stay there forever with my cousin and the
others, I was so happy there. With my lost cousin there beside me I
felt as warm as I did when visiting my grandparent’s house, and there
received their loving embrace.

Yet suddenly I was back with my family.” There I ended my tale,
exhausted and once again covered in sweat. Pathan put his hand on my
shoulder and remarked that such an expenditure of nervous energy was
enough. “James,” he said, “here and there other lives, those we have
been most close to, and who die, call to us. They cannot easily return
to this physical plane, and sometimes those people, for good or bad,
may find us and act as our guides. Also, those you meet may be
addicted to power, and this can cause the new traveller great
difficulties. In your case your cousin only wants the best for you. So
you have a marvellous friend – in this different, expanded dimension
of life. I will discuss this matter further with you. You will find
him again and without too much difficulty.”

Tea was then served. We sat around with the technicians who told us
they were pleased with the recording quality they had achieved – and
that there would be no re-shooting required. What relief I felt at
that.

In the late summer weeks thereafter, Pathan came and went with a
plethora, it seemed, of strange and colourful characters. Pathan’s
staff, and his drivers, expanded to accommodate a 24-hour schedule,
for now his new friends were welcome at all hours. The enormous
building was spotless and the garden manicured to perfection and from
my new, and much larger quarters, I sometimes watched as he and his
guests arrived, and later departed. Yet he did not see me at all, and
neither did he see any other of our six. I realised I still did not
know where, or how we had previously met, and although I had plenty to
occupy me I felt strangely let down.

Chapter 3

Aside

Online Serveillance, 2014 – tanks, H. S. Thompson, from the. old fishwife, Susanne

Surveillance, Online. 2013

“*The street is watching”…. what is this? Of course the street is always watching, always being watched. Online surveillance is simply one more step – in a long and continuous homo sapiens line – of outright oogling.
Anyway, just what does that phrase “online surveillance”, mean? At this time no formal definition, online or other, can be found by this writer. The closest definitions are the verb “surveil…   to observe closely the activities of (a person or organisation)”

or “electronic surveillance”. The Free Online Dictionary (2013), provides two definitions here.  Also called “electronic engineering”, this is firstly the “use of such electronic devices as television monitors, video cameras, etc.” Secondly, the definition  includes “monitoring events, conversations, etc, at a distance”.

To sidetrack for one moment: frankly, it seems natural that we ALL want to be observed – isn’t that what it Life is about, being watched, and watching? Isn’t  watching all bound up with that desire thing – that itchy, twitchy thaang, that we just have to scratch, or watch? (If anyone reading this doesn’t believe, or indulge in that scratch-watching, then they are either senile already, or too young to have yet found their deepest, inner selves.)

Especially when at home, alone, late at night.

Luckily, writers like Hunter S. Thompson, one of our era’s greatest and most tragic poetic heroes, help us all get in touch with our rather horrid, subterranean Selfies. Hunter S. presents our surveillance proclivities, head-on, at  http://espn.go.com/page2/s/thompson/011023.html

In this particular Hunter S. truth we are regaled with some of the many, intimate  advantages afforded the ordinary person by the now ‘traditional’ forms of electronic surveillance such as TV. Hunter outlines some of the enjoyable predictive elements these more established forms of modern, remote surveillance provide, such as voyeuristic viewing and bonding with a chosen sports team.

Hunter S. demonstrates how, via engagement in these forms ofsurveillance, personal vengeance can extracted. For example, by describing certain teams as “doomed like blind pigs”, or “chicken crap”. Especially those teams he has observed that, in their pathetic performance, have “humiliated” him, personally.

Yes, I know, he’s American – but they often have the best lines. He then quickly moves onto other actual, individual, highly-inventive art-form, modern surveillance. He reveals some of his associated “visions” or insights, which, during the previous week, resulted in his “doing top-secret surveillancework on some of my neighbors (sic) who are obviously up to no good and need to be watched closely.”

Familiar?  The good news for us is, contrary to all of the current shouting, surveillance, online, whatever, comes out of something we all really, really want. Provided, like sport – televised or streamed – and Wikileaks online, (or televised) it’s right out there in the open.

The second good news is that, wow, as a two-way form of communication, it is democratic. We can all be involved, one way or another and, give vent to our associated emotions, as shown by Hunter S, and out in the open! What a relief!

Face it; in our multicultural, globalised, online world, privacy is not buried, it is  DEAD!

David W. Hill recently wrote, in a book commissioned by the European  intergovernmental  group COST, about our  voluntary “self-disclosure in the social web”. In particular he commented about our agreed contract with consumerism, saying:
“On the one hand, the expression of thoughts and feelings; on the other hand, the shameless hawking of fizzy pop: the willingness of the user to allow the latter to be represented as the former”. Hill goes on to say we have all been conditioned to acquiesce to this system.

That seems far too simplistic an explanation. Really, truly, surely…  there is no one left alive today who thinks that we get access to Facebook, Twitter, Google – for free? Provision of these services we, the public are willing to ‘buy’, or rather, barter. And, anyway you package it, those services allow us to, well, look.  Or “surveil… watch closely” –  pretty well everything, and everyone: surveillance.

So, let’s look at a current definition of the noun “surveillance” itself. The Oxford Dictionary group (2013) and several others, all online, state: “close observation of a person, especially a suspected spy, or criminal”. Anyway you look at it, that sounds like something established long, long ago. Yep, surveillance is an old, old tradition. While you probably think today is a long way from the Old Testament, those guys had some great lines too. Ecclesiastes, (1:9I), for example, apparently first observed there was nothing new under the sun. Think about all the  spying that went on in ancient Imperial Rome, or Queen Cleopatra of the Kingdom of Egypt’s court.

The importance of this ancient statement was reinforced recently by Bret Easton Ellis. Now recognised as one of our most important, apocalyptic prophetic writers of today, Easton Ellis is a person who certainly seems somewhat preoccupied with surveillance. Yet, at the front of one of his most successful novels he provides a quote. From Krishna. That runs: apparently while man and Krishna were always around, so too were kings. Thus it seems safe to assume Easton-Ellis believes kings are at the root of much that not only previously occurred, forever, but also that goes down today.

Otherwise, would such an exquisitely, and minutely-focussed writer ever mention such an outmoded, archaic construct? So in case it hasn’t already hit us, it is probably important we work out where these kings fit – in the whole surveillance issue.

On that assumption we consider that The Oxford Dictionary (2013) of British and World English, and several other online dictionaries continue to define “king” as “a male ruler of an independent state, especially one… by right of birth”. So kings are born to rule, still do today. Now, the word “ruler” is interesting: “person exercising government, or dominion” – from Oxford University Press (2013) online. The word “dominion”, from the same source,  is even more so: “sovereignty, or control”.

Then we must resort to The Oxford Advanced Learner’s Dictionary,online, to define the  word “sovreignty… complete power to govern a country”.

So we get to the powerpoint-clear conclusion; this thing, surveillance,online or not, is out of our hands –  these king boys still have, one key way or another, the power – and  the control. One venerable tradition of power and  control is surveillance, and so, as there is nothing new under the sun we, as always – make the most of what’s on offer. Peace

End

  • I wrote this piece and entered it in a competition advertised by a major, but edgy online magazine. The magazine only acknowledged receipt after many naggings. They then delayed the results of the competition – for more than 2 years! So who knows what happens in that world….. anyway, I enjoyed myself while researching their subject and writing the article. old sus
Aside

Short animated film: Australians in Paris copyright susanne & donatella

Screenplay Australians in Paris By

Susanne Harford

Draft 1 Week 9:

Animation

(C) 30th October, 2011 Susanne Harford mob: 0427310523

email: susanneah@gmail.com

INT.APARTMENT – DAY

A single tin-pipe plays few bars of “Once A Jolly Swagman”.

In a tiny, stylish lounge-office-kitchenette-bedroom, two pretty Quolls sit. A smart red typewriter sits on a desk, surrounded by neat stacks of typewritten pages, and a cute 24-hour digital clock shows 7am.

In a beam of sunlight Teenager CAMILLE spreads Vegemite down a long French baguette. Perched on a long window-seat under a lovely, old-fashioned picture window she wears koala and kangaroo-patterned payjamas.

CAMILLE Mama, today, at 7am on the fifteeth

of April, 2011, may we now call ourselves Parisians?

MICHELLE, girlish, in romantic silk peignoir, matching nightie and fat rollers, uses a pretty teapot and cup.

Wearing fluffy, heeled slippers,she aligns two elegant paintings; the Sydney Opera House and Ayres Rock.

She sits daintily on window seat near CAMILLE, briefly picking up a 2011 “Australian Quoll Women’s Weekly”.

MICHELLE (thoughtfully)

Ah, Camille, my beautiful daughter. Although today is our fifth anniversary as residents of Paris, and French is now almost your native tongue, it will take more than time to really belong here… or anywhere.

Together in the sunlight the Quolls are a pretty picture. They quietly gaze out the big window at the Eiffel Tower.

CAMILLE (anxious)

So Mama, do we still celebrate?

MICHELLE But of course, my dear. In our

changed world, today is a very important celebration of our different life.

(CONTINUED)

CONTINUED:

2.

CAMILLE May I wear my lilac lace dress,

Mama? If you wear your pale green suit we will celebrate Spring, new growth, blossoms. Our new life!

MICHELLE (clapping her hands)

What a perfect idea! Remember to bring a matching cardigan. While this is Spring for Parisians, we Australians still find it cold.

EXT. CHAMPS DES ELYSEES, PARIS, FRANCE – DAY Song like Cole Porter’s “I Love Paris in the Spring Time”.

Glorious Spring morning. MICHELLE and CAMILLE laugh, skip hand-in-hand through the Arc de Triomphe. Chestnut and Lilac blossoms shower down on them. Michelle has a Document.

Near Rustic Street Sign a French Male Cat Greengrocer and two Geese Flowerwomen greet them familiarly in French.

A Male Mole Newspaper Seller arrives. He draws their attention to the wall, and a large “Voulu!” (Wanted!) POSTER featuring a huge, evil-looking cat.

MICHELLE (hand to mouth)

Oh, no!

The poster reads: “WANTED – KING QUOLL – For the serious crimes of: Robbery With Violence. International Cat Trafficing. Cat Enslavement. Terrorising The City of Paris. Anyone with clues as to his whereabouts ring Préfecture de Police Information tél, .01 58 80 80 80”.

Strolling by, an Old Lady Poodle and impressive Older GENDARME 1 with Trainee GENDARME 2, join the group.

GENDARME 2 notices CAMILLE wears two tiny pins; an Australian flag, and a koala. CAMILLE shyly gives GENDARME 2 the flag pin. Everyone smiles.

MICHELLE still inspects the photograph. CAMILLE notices.

CAMILLE What is it, Mama?

(CONTINUED)

CONTINUED:

3.

MICHELLE (quietly)

When I was just your age, we met!

CAMILLE Mama! How ever did someone lovely

like you meet someone like him?

MICHELLE (softly)

Michelle, We must discuss this, but not now, not here. This man is from my past. Oh, what is the time?

MICHELLE consults her Cartier ’Tank’ wristwatch, approaches GENDARME 1 and GENDARME 2, smiles.

MICHELLE Please, is there a bank nearby?

GENDARME 1 and GENDARME 2 confer, then point out an impressive bank in the street. MICHELLE and CAMILLE thank them. They farewell everyone else, in French.

FADE

INT. BANK – DAY

In the grand bank, MICHELLE receives BIG BANK NOTES from a smiling, HUGE, MUSCULAR Lizard Teller.

CAMILLE (whispering)

Mama!

A skinny, dodgy-looking Bat unfolds impressive wings to reveal a HUGE REVOLVER while an unfit, silly-looking Owl carrying a BIG BAG peers around. No one else notices.

MICHELLE Oh, my goodness! Quickly, Camille,

outside. CAMILLE slides along the wall and through the door.

EXT. CHAMPS DES ELYSEES, FRANCE – DAY

MICHELLE escapes, looks urgently up and down the now-deserted street.

(CONTINUED)

CONTINUED:

4.

MICHELLE Oh, No! Another disaster! The Gendarmes have left!

Noise of scuffles and shouts; BIG STARS, DUST, OWL FEATHERS explode out through the bank door. An ALARM RINGS LOUDLY.

CAMILLE (giggling)

Sounds like the robbers are getting more than money at this bank!

MICHELLE Monseiur Lizard, our Bank Teller,

could single-handed thrash those two. Camille, we must go now, for a most important appointment with Giselle my Editor.

Parisian Taxi passes. Seeing MICHELLE and CAMILLE, Dashing Cougar Driver pulls over. CAMILLE and MICHELLE get.

DISSOLVE TO:

INT. TAXI INTERIOR – DAY In the back of the cab MICHELLE and CAMILLE sit close

together. CAMILLE’S

With tears glistening in her eyes, MICHELLE takes hand and turns to look into CAMILLE’S eyes.

MICHELLE Camille, on this our most wonderful

day – to see that horrible face again. Then immediately witness (shivers) no, become involved in, a daylight bank robbery! There is danger here, I can feel it. I realise it is time to tell you everything. Why we left Australia. Why we can never go back.

Still speaking earnestly to CAMILLE, MICHELLE’S voice lowers. CAMILLE listens closely, and her eyes slowly widen.

EXT. ENTRESOL 6 PL ST GERMAIN DES PRÉS, PARIS – DAY

A chic street-side cafe, sign on awning: “Les Deux Magots”. MICHELLE, CAMILLE and GISELLE, a Sweet Young cat, sip Sparkling Perrier Water with lemon slices in tall, frosty glasses.

(CONTINUED)

CONTINUED: 5.

MICHELLE and GISELLE discuss a thick, type-written document. The cover reads: “Screenplay: TEENAGE SLAVE IN GANGLAND: Her Own True Story of Abduction and Enslavement by M.J. Quoll”.

MICHELLE signs and hands several forms to GISELLE, who stands up, kisses MICHELLE and shakes her hand.

GISELLE hugs CAMILLE.

GISELLE Camille, your mother’s true story

is about to open the eyes of the world, show that today horrible slave-traders exist in every society, threaten every child.

Looking pleased, GISELLE departs, taking all documents.

CAMILLE Mama! Look!

Bat and Owl swoop by. Flying low and erratically they carry their now-bulging BIG BAG. BIG BANK NOTES drop out, drift along the road. Nobody else notices.

MICHELLE So they got away! With money!

From quite a distance GENDARME 1 and GENDARME 2 chase the robbers, then see MICHELLE and CAMILLE.

Bat and Owl clumsily crash-land, quickly open a Manhole

Cover and Cover all

descend, pull bag after them, replace Manhole near the cafe where MICHELLE and CAMILLE sit.

CAMILLE (leaping up)

Mama! we must do something!

MICHELLE Sit down, Camille.

CAMILLE Mama, after what you told me, I now

see it is too dangerous to involve ourselves. What a nightmare.(sighs). Just when our dream of a new life in Paris is coming true.

Arms linked warmly MICHELLE and CAMILLE hail a Passing Taxi. GENDARME 1 and GENDARME 2 witness their departure.

INT. TAXI INTERIOR – DAY

MICHELLE To the Eiffel Tower, please!

Michelle looks at the Manhole from the Taxi window.

MICHELLE Yes, Camille, we must do something.

But what?

In the back of the taxi, MICHELLE and CAMILLE put their heads together and talk earnestly.

EXT. STREET – NIGHT

A darkening, smart street. The Eiffel Tower glows and sparkles in the background.

MICHELLE and CAMILLE, dressed in black, emerge from an elegant doorway. In a pool of light from a stylish street lamp they test torches fixed to helmets.

MICHELLE and CAMILLE catch a passing taxi.

INT. TAXI INTERIOR – NIGHT

MICHELLE San Germain des Pres, please.

The glistening Eiffel Tower appears to escort them.

EXT. ENTRESOL 6 PL ST GERMAIN DES PRÉS, PARIS – NIGHT

The taxi arrives at the “Les Deux Magots” sign. The cafe is closed. MICHELLE and CAMILLE alight.

They watch the taxi depart, walk to the Manhole. A clock strikes midnight. MICHELLE and CAMILLE open the Manhole.

Music like opening bars of Will Shiff’s “the Rise”.

CAMILLE Descending…

GENDARME 2 peeps around a nearby corner, then is dragged out of sight by GENDARME 1.

6.

INT. CATACOMBS – NIGHT

Vocals and song like “Down, Down, Down, I Don’ Wanna Go Down There Alone” from “The Rise” by Will Shiff.

CAMILLE and MICHELLE drop down from Manhole. MICHELLE closes Manhole. Darkness. CAMILLE drops helmets.An echoing noise.

MICHELLE What was that?

CAMILLE Our torches, Mama.

MICHELLE Oh, what is this lovely, flickering

glow?

CAMILLE I know! Glowflies! We learned about

them in Biology at Ecole Secondaire. They are really beetles. They live in parts of Paris, and in Spring, they glow prettily! Hello!

GLOW FLY FEMALE 1 Stand still! Look down!

CAMILLE and MICHELLE stand still. They look down. Pulsing Soft light pulses from two GLOWFLIES on the wall. Streaming up and around them is mist from a huge, deep pit right at their feet. At the bottom of the pit lie their helmets.

CAMILLE AND MICHELLE (clinging together)

Oooh!

GLOW FLY FEMALE 2 issues a shrill, piercing whistle. Larger GLOW FLY MALE 1 and GLOW FLY MALE 2 fly in, pulsing with a much stronger light, brightening everything.

CAMILLE Ah, these with stronger light are

male glowflies, Mama. The females are wingless. They cannot fly.

MICHELLE and CAMILLE see they are surrounded by stacked, cobwebbed skulls. They stand on a narrow structure across a chasm filled with countless bones.

(CONTINUED)

7.

CONTINUED:

8.

CAMILLE Mama, where are we?

MICHELLE In the fascinating Catacombs under

Paris, which began as ancient quarries. Then people, including the rich, and thieves, kept rooms, homes down here! Finally they became repositories for bones.

GLOW FLY MALE 1 Two lovely cats descend to the

Catacombs. At midnight. Why? MICHELLE

To locate

A Bat and

I dropped our way.

a Bat and an Owl.

GLOW FLY FEMALE 1 Owl are nearby.

CAMILLE our torches. Please light

MICHELLE squeezes CAMILLE’S hand.

GLOW FLY MALE 2 We will guide you. Look. There.

Ahead, a dim light glows around a half-open doorway.

GLOW FLY MALE 1 Bat and Owl are clumsy, often

thoughtless. They kill many glowflies. Get rid of them.

CAMILLE We cannot, but maybe we know

someone who can take them away.

CAMILLE looks at MICHELLE, who nods. GLOWFLIES, MICHELLE and CAMILLE arrive at door, peep around door.

INT. CATACOMBS ROOM – NIGHT

Whispering thanks to the GLOWFLIES, MICHELLE and CAMILLE slip into a dim, dusty, cobwebbed room. Light seeps in from a half-closed manhole. Money covers the floor.

Sleeping Bat snores and talks. Owl has a nightmare, emits little screams, sucks thumb.

(CONTINUED)

CONTINUED: 9.

CAMILLE holds up a BIG ROLL OF DUCT TAPE she finds inside the robber’s BIG BAG.

Completely trussed up calmer, sleep sweetly

DISSOLVE TO:

with duck tape, Bat and Owl are now. All money is packed in BIG BAG.

In the gloom MICHELLE their faces. Total darkness.

and CAMILLE each brush something off

KING QUOLL (deep, smooth voice)

Ah, Michelle Jane Quoll, even more beautiful now than at sixteen. When I stole you in Sydney and then sold you in the Timor Slave Market.

A match strikes. HUGE KING QUOLL sits in the gloom, lights an elegant thin cigarillo, again tickles CAMILLE’S face with his long whiskers. MICHELLE and CAMILLE look fierce.

KING QUOLL An equally beautiful daughter. Purrrfect. fortune in the Paris

young A double Slave Market.

MICHELLE snarls. KING QUOLL stands, flexes his enormous, razor-sharp claws, dwarfing MICHELLE and CAMILLE.

Two Masked Cats drop down from the manhole, wind KING QUOLL.

STARS, SPANGLES, DUST. THE SOUNDS OF CATS FIGHTING, KING QUOLL handcuffed, dust clears. Bat and Owl awake.

GENDARME 1 and GENDARME 2 remove their masks.

MICHELLE Oh, it’s You! How wonderful!

KING QUOLL, and confused Bat and Owl are arrested.

CAMILLE The Glowflies will be pleased!

EXT. ENTRESOL 6 PL ST GERMAIN DES PRÉS, PARIS – DAY

In a cafe, CAMILLE, MICHELLE, GENDARME 1 and GENDARME 2 eat croissants, drink chocolate, watch the 7am TV Breakfast News Broadcast of the capture of KING QUOLL.

GENDARME 1 (sternly)

Michelle. Why did you go to the Catacombs?

MICHELLE We decided our best chance of

proving our innocence was to find evidence, then locate you. As they were asleep, we thought we could secure them, and the banks’ money.

Sitting near the window, a shaft of sunlight CAMILLE. She squeezes MICHELLE’S hand.

CAMILLE Why did you follow us last night?

GENDARME 1 You distracted us while the bank

was robbed and later you seemed to help Bat and Owl get away.

GENDARME 2 Certain you were in Bat and Owl’s

gang we followed you.

MICHELLE (horrified)

Mama!

GENDARME 1 Yes, We never expected to find KING

QUOLL. Then because he focussed all his attention on the two of you we could defeat him.

MICHELLE We had a good outcome. Together.

MICHELLE sees a newspaper ad through the window, reads aloud: “Les QUOLL-DOLLS KO KING QUOLL”. All laugh.

CAMILLE Mama: at 7am on the 16th. April,

2011: Are we now Parisians?

plays upon

10.

(CONTINUED)

CONTINUED:

11.

EVERYONE

YES!

Single tin-pipe plays the opening bars of the “French National Anthem”.

FADE

Aside

Week4ActivityNEWSANGELSWORTHINESS. AUG-SEPT. 2015

Week 4 Activity

Journal entry number 6

SUSANNE LORRAINE HARFORD

Complete the following activity in your online journal.

NEWS ANGLES/NEWSWORTHINESS

You work for a PR firm who represent the Amateur Chess and Cheese Enthusiast Society. The society is planning on holding a 3 day long event celebrating their love of both chess and cheese.

Think of ways/news angles that could create media interest in this, otherwise dull, event.

…………………………………………………………………………………………………………….

Week 4 Activity

This task outline seems (to me) to approach this subject (and this task) in quite the wrong way. Especially in the way the event and task are described, as there is is nothing “dull” – about the concept behind combining a difficult, arduous activity, with a consumable many people today find extremely attractive. Even though I have never warmed to chess, and I don’t eat much cheese (although I like it) – I still find the idea of a 3 day long chess and cheese event quite fascinating – and totally newsworthy in itself! If I knew where and when, and if open to the public I would probably not be able to resist a visit!

Four suggestions about approaches to the media to write about this event are:

  1. Find out details on important professional world-chess champions, current and previous (authentic persons – of authority). Contact some of them, ask about their diet and specifically about whether they eat/like cheese. If so, ask them to name their cheese preferences – with the specific brands/ names where possible. Then write a press release that uses details about those authentic persons, and their quotes and compare that to the Amateur society. Provide Society contact details and specifically mention full details of their current 3 day event and whether it is open to the public.
  1. Request to visit the Society’s premises with a photographer, and request an interview with the head of the Amateur Chess and Cheese Enthusiast Society. Ask for details about the Society: its mission statement and how, when, where and why the society began, and for details of any particularly interesting historical highlights. Ask what the Society’s future plans are, and why a 3 day event. Ask how and where the Society obtains their cheese supplies, the types of cheese their members consumed in the last year, and how much they consumed. Ask if any cheese-makers sponsor the Society and if so, their details. Use these details to write a press release about this unique Society, highlighting the Society’s contact details, and the current 3 day event including if it is open to the public.
  1. Request personal interviews with and photographs of the youngest and oldest Society members. Find out their personal details, age, background, gender, the year each became a member, why/how they found out about the Society, and how they came to be members. Ask each if they have ever played against each other and their match/es outcome. Ask each if they are playing in the current 3 day event, and if they each really love both chess and cheese. Ask if they would recommend others join the Society. Write a press release using this information highlighting the Society’s contact details and full information about the current event and mention if it is open to the public.
  1. Find out from the Society the brands of cheese they use. Contact the cheese suppliers and tell them you are going to offer to the media one exclusive chance to distribute a 4-day pictorial blog that you will keep. The blog will begin the day prior to, and culminate on the final match of, the event. The blog will highlight all interesting matches and details of the cheeses consumed, when and how, during the event. Ask the cheese maker to consider buying media advertising in conjunction with and alongside the blog.

END

Aside

Week6journalEVENTPRNEWTECH. AUG-SEPT. 2015 IMC STUDY SLH

 

 

Week 6 Assignment Task
Complete the following task in your online journal.

EVENT PR AND NEW TECHNOLOGY
Consider your potential online and new media tools that could be used for your event communication plan.
·       What stakeholder groups are you targeting with each tool?·       What level and type of interactivity can you implement?·       How did they add to the value to the stakeholder groups?·       What links and/or partnerships/sponsorships can be included?

·       How could you differentiate for various target markets?

  • How did they add to the value to the stakeholder groups?
  • What links and/or partnerships/sponsorships can be included?

……………………………………………………………………………..

SUSANNE LORRAINE HARFORD

Journal Entry no. 9.

Week 6 Assignment Task

                          “PR arguably the most critical component of event communications…                                      understanding via knowledge”

(ECU PRN2124 off- campus, S2, 2015 BB Week 5 lecture and activities notes).

More data will be generated in the next five years than in the entire

history of human endeavour. At the same time, the challenges faced

by society in the 21st Century are growing ever more complex, and

demand research that is bigger in scale, and more collaborative and

multi-disciplinary than ever before.

http://lawrenceampofo.co.uk/new-book-chapter-published/

“Innovations in Research Methods”, edited by Rob Proctor and Peter Halfpenny.

BUILD ON YOUR KNOWLEDGE

  • What – what stakeholder groups are you targeting with each tool
  • What – what level and type of interactivity can you implement?
  • How – how did they add to the value to the stakeholder
  • What – what links and/or partnerships/sponsorships can be included?
  • How – how could you differentiate for various target markets?
  • *new media 

 SOME 2014 EXAMPLES

  • What stakeholder groups are you targeting with each tool?
  1. Last Year/This year Event –

2014: A difficult year economically for the State and for Perth –

However, in 2014:

  • The first Perth, WA Seniors Expo was a success
    • American Seniors Expo provided template free
    • event brought more 70,000+ visitors into the city
    • ran over 3 days
    • visitors from many different ethnic backgrounds
    • like experiential and feel-good activities
    • Murray Street Mall excellent venue, is again available

……………………………………………………………………………………………………………….

  1. During and post-Seniors Expo 2014.

Stakeholders – Traders – Online tools

Well-established twice-weekly email exchange – with all important stakeholders. To keep them, and us, fully informed – worked well

  • 100 traders registered online via email initial expressions of interest (for free places). 50 traders were chosen.

………………………………………………………………………………………………………………

 SOME 2015 EXAMPLES

  1. Pre- period and during-Seniors Expo 2015. Stakeholders – Traders
  • 48 traders request online via email to return in 2015
  • 700 further expressions of 2015 interest online via email
  • 500 of these accepted for 2015 confirmed via email

LINKS/PARTNERSHIPS/SPONSORSHIPS

  • FEE: Each received individual email advice of $75 dollar fee

in 2015

  • this contribution is towards
  • all necessary insurance (acknowleged in releases)
  • all ambulance services (acknowleged in releases)
  • ensures their free, hard copy mentions & links
    • on *PCC website – free advertising
    • in online press releases
    • diaily by the Seniors Expos on-site blogger
      • YouTube releases
      • online daily West Australian photo-journalism and on-site blog

Well-established twice-weekly email exchange – with all important stakeholders to keep them, and us, fully informed and working

* PCC     – Perth City Council

…………………………………………………………………………………………………………….

  1. During, post-2014/pre –

and NOW, pre- and during Seniors Expo 2015:

 Stakeholders – Partners

 As the 2014 Seniors Expo event was such a substantial success for the city, the 4 major in-kind Seniors Expo partners have agreed to participate again, and contribute further, in 2015.

Well-established twice-weekly email exchange in place – with all these important stakeholders – worked well.

2015

LINKS/PARTNERSHIPS/SPONSORSHIPS

All these generous stakeholders provide in-kind contributions.

They are acknowleged each day

– in the Seniors Expo on-site blog, in hard-copy and online news.

  1. Office of the Premier
  • WILL Fully fund
  • Design, distribute online on Premier’s website, and hard copy, for 6-months prior to and during event:
    • awareness-raising online advertising support
      • global
      • national
      • statewide
      • local
  1. Murray Street Mall
    • Management
      • Shared cost
        • Arrange and manage
        • All necessary insurances
          • Online emergency cover service
        • Permits
          • Online notices
        • All-hours on-site, staffed ambulance service
          • Online call service
        • Rubbish management and removal
          • Online call service
        • WILL Fully fund
          • Specific designated contact individuals
          • use of area
          • power, water, security
          • office
          • Collect in electronic format visitor numbers
          • Provide online data and feedback information
  1. Perth of City
    • Mayor’s Office
      • Mayor agreed to be Seniors Expo Patron
        • Mayor to open the Seniors Expo and Parade
  • Shared cost
    • in-city parking at flat rate – $2 per half-day – for online record on-the-day temporary tattoo – bar code *new media
    • ½ -fund, design and arrange distribution points for colourful information booklets with maps – online/hard copy
  • WILL Fully fund
    • design, arrange and fund banners and posters throughout the city, beginning 6 months in advance
    • on all major roads, including from the airport.
    • on major bus and train stations
    • all avenues into the city
    • daily peak-hour radio mentions
    • provide online data and feedback information
    • post-event remove posters and other information as needed
  • City of Perth (PCC) website
  • WILL Fully fund
    • a designated area on their website
    • design and manage this website area
    • collect & deliver data online
  1. Department of Transport
  • Head Offiice
  • Part-fund
  • ½- fund colourful information booklets with maps in hard copy and online on website/s.
  • Fully-fund for Seniors Expo
    • colourful, informational posters hard copy, on website
    • designate specific contact individuals phone /msg-text
    • provide crowd control if necessary
      • Online emergency line/text msg
      • arrange traffic diverts, personnel if necessary
      • broadcast divert information online website
  • free bike-on-train/bus to & from Seniors Expo for online record on-dail tattoo-bar code*new media
  • distribute/&post-event remove booklets, posters hard copy and online at all:
    • Major city Train stations
    • Major city Bus and ferry stations
  • Distribute the posters at
    • City parking stations
  • distribute the posters on all
    • city Trains
    • city Buses and ferries

…………………………………………………………………………………………………

 EXAMPLES:

What – what level and type of interactivity can you implement?

KNOWLEDGE

  1. On-site – give to the major target audience – the seniors.

(WIFM – POSITIVE PR FACTOR) – to a highly independent and capable group.

-Teach the seniors fashionistas and others how to: DO ONLINE

SHOW SENIORS HOW TO be creative ONLINE:

  • use Instagram creatively, as here in:

http://www.countryroad.com.au/instagram

  • (see pictures 1 & 2)

At Seniors Expo entry gates, ask each visitor for $2.

Say the money is for *new media

  1. Seniors Expo postcards – with their Instagram photo on them –
  2. a chance to win a holiday in the Canary Islands for 3 people for 8 days.
  3. A free Gelati of their choice of flavour
  4. All given out at the “Authentic Italian Gelati” Lounge-parlour –

Stamp each with temporary wrist-tattoos with bar code.

Give each person a map of the expo

Point out where the “Authentic Italian Gelati” Lounge-parlour is

SOME EXAMPLES

  • combine Instagram pics and video – with their Facebook, such as at:

Grafitti Blue: 5 videos in 5 days – https://www.facebook.com/events/463085240540237/

  • (see picture 3)

Show the seniors how to link an image or video to an ‘event’

Show how they can link their Instagram image to Seniors Expo event – The target is any senior, anywhere – because Australia is socially multi-cultural. So there are diverse nationalities and many at-home language/s.

 Show senior

  • dog (or cat, horse-lovers) world-wide
  • how to barkbox-join up online, as with: *new media

http://edge.uncubed.com/course/barkbox-social/?utm_source=wakefield%20daily&utm_medium=email&utm_campaign=fashion%20%20social

  • (see picture 4)

Show senior

  • how to meetup-join up online *new media –

meet others – anywhere in the world & do specific things in any language http://www.meetup.com/find/?a=mw1_fnd&gj=ej32e

  • (see picture 5)

an important group in Australian society

– still may write that killer novel

  • how to use dropbox – on their devices *new media

– for all types of files

https://www.dropbox.com/mobile

Reference

Ampofo, L. (April-May, 2009). Proving PR success in digital media. Communication World. In my opinion. p. 48.

*new media IDEA & LINKS/PARTNERSHIPS/SPONSORSHIPS

 High-potential attendees, yet –

 Diverse factors lessen the seniors group’s importance today

  • offer seniors ‘involvement’
  • Show seniors how to learn online skills –
  • in areas of interest to them
  • seniors will do research areas of interest

the ‘Over 60’s are ONLY age-similar: – diverse.

– contains every imaginable sub-groups –

– Except those under 60 years of age.

Some of those identified sub-groups are:

  • all gender-designations
  • high proportion of fe-male and male
  • married, partnered and single
  • advanced age
  • diverse special needs
  • all religions, including atheist, agnostic, lapsed
  • drivers and non-drivers
  • bike riders, walkers
  • extrovert, introvert
  • dog lovers, cat lovers, horse lovers
  • car enthusiasts, old and new
  • smokers, non-smokers
  • drinkers, non-drinkers
  • criminal conviction and no criminal conviction
  • upper, middle and working class
  • retirees, pensioners
  • all income levels, no income
  • musicians, artists, poets, writers, potters
  • all types of occupation including military and ex-military
  • still-at-work, consultants, those without work
  • homeless
  • grandparents, great-grandparents, great-great-grandparents
  • country and city dwellers, local, state, national and global
  • Baby Boomers
  • Hippies
  • Greenies
  • Eco-Warriors
  • Battlers
  • Singles
  • Leaners (Hockey, n.d.)
  • Volunteers
  • Carers
  • with families, without families
  • students, at all levels of education and continuing education

#INNOVATE – *NEW MEDIA: To closely consider the groups’ diversity when creating communications with this age-homogeneous-only target group.

…………………………………………………………………………………………………………………..

NOTES – PR TOOLS: KNOWN BACKGROUND/CONTEXT

KNOWLEDGE: The current and wider communications environment

  • Today, in the modern world, online communications operate as the major mass, global communications systems – at the moment
  • The online communications system is ever-expanding and changing
  • To effectively incorporate the online medium is not easy. To set up systems that continue to work in the way envisaged requires considerable time, thought, effort – and management

# INNOVATE – NEW MEDIA: In this IMC for Perth, WA Seniors Expo 2015 effective online communication is not a ‘potential’ optional, it’s mandatory.

KNOWLEDGE

  1. Perth, WA Seniors Expo 2015 communications environment.
  • Australia is going through a substantial, sustained and severe economic downturn (fact).
  • The Seniors Expo is a fictitious annual 1-week event.
  • At the moment in Perth, WA, in 2015 no direct competitor events exist.
  • The value of this ‘special event’ – as an effective communications device may be useful, but limited. (Refer short-span communications environments – like Guinness’ …. Festival (Case Study     …).
  • The budget set by the parent organization is extremely modest. It will not cover costs to set up, nor oversee and manage complicated, ongoing, online communications systems.
  • The parent organization of Perth, WA Seniors Expo will not engage full-time and/or year-to-year personnel for this event.
  • Communication management bridges must be constructed between parent organization and this ‘special event’, and within the event, and between the event and its publics.

#INNOVATE – NEW MEDIA: It is necessary to acquire initial funding. To create, operate and preserve this particular Perth WA Seniors Expo 2015 communications system.

Cost – again: The online environment is costly and so a serious consideration   on this very small budget.

In addition, the number of possible applications now available on the Internet/Web is, like the amount of data available, simply beyond the understanding of the homo sapiens masses. So, my view is, although mandatory, we keep the amount of

#: INNOVATE – NEW MEDIA: The value in gathered online and other data will endure.

Create a small but efficient communications system with a strong focus on the value of information.

This document is only a first step to identify and establish online tools

to properly identify, gather, store, access and analyse information online.

Forget the media: Let’s head straight into the party

pictures 1 & 2: Instagram

Country Road, from:

http://www.countryroad.com.au/instagram

picture 3: Instagram & Facebook combined

from: https://www.facebook.com/events/463085240540237/

picture 4: Barkbox new media

from: http://edge.uncubed.com/course/barkbox-social/?utm_source=wakefield%20daily&utm_medium=email&utm_campaign=fashion%20%20social

picture 5: Meetup new media

from: http://www.meetup.com/find/

ESTIMATES OF PERSONAL INCOME – to year ended 30 June 2011

ESTIMATES OF PERSONAL INCOME – to year ended 30 June 2011

in Greater Perth area

ESTIMATES OF PERSONAL INCOME – Average Wage and salary income (expressed in $dollars) = 58 180.7

ESTIMATES OF PERSONAL INCOME – Total Wage and salary income (expressed in TOTAL $millions) = $50 403.5

ESTIMATES OF PERSONAL INCOME – Wage and salary earners (total INDIVIDUAL salary earners in number) = 866 313

ESTIMATES OF PERSONAL INCOME – Average Own unincorporated business income (expressed in $dollars) = 30 581.4

ESTIMATES OF PERSONAL INCOME – Total Own unincorporated business income (expressed in TOTAL $millions) = 4 374.9

ESTIMATES OF PERSONAL INCOME – Own unincorporated business earners (total INDIVIDUAL salary earners in number) = 143 051

ESTIMATES OF PERSONAL INCOME – Average Investment Income (expressed in $dollars) = 9 682

ESTIMATES OF PERSONAL INCOME – Total Investment income (expressed in TOTAL $millions) = 6 644.7

ESTIMATES OF PERSONAL INCOME – Investment earners (investment earners in number) = 686 277

http://stat.abs.gov.au/itt/r.jsp?RegionSummary&region=5GPER&dataset=ABS_NRP9_ASGS&geoconcept=REGION&measure=MEASURE&datasetASGS=ABS_NRP9_ASGS&datasetLGA=ABS_NRP9_LGA&regionLGA=REGION&regionASGS=REGION

  • In 2012 “Australia ha[d] a population of nearly 23 million people.”

“Warm climate, informal people. Australia is so large that it experiences most climatic conditions, from tropical monsoons to hot, dry weather and snow. Generally, however, the climate is warm and temperate, particularly in the major coastal cities.

This relatively benign climate has resulted in a country where people spend a good deal of time outdoors at beaches, in the countryside or on sporting fields as either spectators or participants.

Australians tend to be gregarious and outgoing. Most are relatively informal socially and in their relationships with acquaintances and work colleagues.”

From: http://www.dfat.gov.au/facts/people_culture.html

“Perth has a population of one and three-quarter million people”

“Perth’s lucky residents enjoy a Mediterranean climate and a relaxed lifestyle in a very beautiful, clean, spacious feeling city… Like most Australian cities, the majority of people live in detached houses with gardens. This means the city sprawls over a large area. At the heart of the city lies the beautiful, wide, Swan River.”

http://stat.abs.gov.au/itt/r.jsp?RegionSummary&region=5GPER&dataset=ABS_NRP9_ASGS&geoconcept=REGION&measure=MEASURE&datasetASGS=ABS_NRP9_ASGS&datasetLGA=ABS_NRP9_LGA&regionLGA=REGION&regionASGS=REGION

Aside

Week6activity2SHORTSTORIES. AUG-SEPT. 2015 IMC STUDY SLH

WEEK 5 WEEKLY ACTIVITY

SUSANNE LORRAINE HARFORD

JOURNAL ENTRY NUMBER 8

WEEK FIVE ACTIVITY

  • Complete the following activity in your online journal.

Referring to these short stories:

  • “Fan-to-fan tour promos just the ticket”
  • “Providing PR Success in digital media”

What are 3-5 key points you take away from these articles (3-5 overall, not for each) and what are their implications?

…………………………………………………………………………………………………………

As instructed I read the two articles:

“Fan-to-fan tour promos just the ticket” (Sinclair, 27 April, 2009).

“Providing PR Success in digital media” (Ampofo, April-May, 2009).

These articles provided me five interrelated key points. These points each and all circle back on each other. Each carries important implications for each other – and for the matter in general. The five key points are:

  1. the vital importance of “*trust, reputation and influence”
  2. information-gathering is established on the Internet/Web
  3. it is possible to use said gathered information
  4. much thought is needed on how, on the Internet/Web, to:

effectively gather and present information

  1. and more, associated thought is required:

once certain information is gathered and presented in specific form, how then to develop uses of that information

* I must acknowledge that this actual quote/description is derived from the Ampofo, (April-May, 2009) article. However, importantfacets of this key idea, and demonstrations of this key idea are also in the Sinclair (2009) article.

VIP: My four points above discuss Internet/Web information-gathering and use. Regarding implications of my points, I have considered that matter through the lens of effective PR.

The implications are: for information-gathering on the Internet/Web and associated application to be useful and effective requires a great deal of thought. Followed by attempts to:

– information-gather

– provide information

– use information

So, to apply this information gathered and presented. To

use this information

continuous reflection on the information

– value

– form

– use effectiveness

of the performance of information gathered

relative to those attempts

and

adjustments from those attempts

and

continuous further attempts, reflection, and so on, continuously….

NOTES.

The Sinclair (27 April, 2009) article

mentions one way Myspace was used in 2009. A review of what Myspace can do, or be used for, today, showed MySpace Music IMC possibilities. For example:

– members can now construct their own unique radio station

– a recent use was a unique birthday Myspace song playlist (myspace.com, 2015).

This article indicated (to me) use of information generated by the Internet/Web was well-established by 2009 – (in this case, about specific types/groups of music fans). Plus the article positions that 2009 use as satisfactory to:

  • the parent organization (Myspace)
  • the musicians or their agents
  • particular musicans &/or music group/s

The Ampofo article (April-May, 2009), is very well-written, but also 6+ years old, and deals with the “what” and the “why” in the fast-moving online world. So I checked out the (unknown to me) writer and his website (lawrenceampofo.co.uk, 2015). There I found a 2013 article about a useful 2013 book that deals with more recent extensions of Ampofo’s and other academics’ deas about Internet/Web information-gathering and subsequent use.

Reference

Ampofo, L. (April-May, 2009). Proving PR success in digital media.

Communication World. In my opinion. p. 48.

Lawrence Ampofo. (2015). Website. lawrenceampofo.co.uk

and

http://lawrenceampofo.co.uk/new-book-chapter-published/

Myspace. (2015). Website. MySpace Music. Myspace. com

Sinclair, L. (27 April, 2009) Fan-to-fan tour promos just the ticket. The

Australian. www.theaustralian.news.com.au/story/0,25197,25389041-7582,00.html

Aside